You’ve Heard of SEO, Now It’s Time to Get to Know SEM

Search engine marketing or SEM refers to internet marketing activities that improve website's visibility in search engine results pages (SERPs). Unlike Search Engine Optimization (SEO), which earns traffic organically, SEM leverages paid search activities to generate traffic.

Businesses using SEM can make their ads appear on SERPs for specific keywords. SEM actually allows businesses to buy listings in search engines’ sponsored sections. And SEM is cost-effective, too: businesses using Pay-Per-Click (PPC) marketing, for instance, will only pay if a specific user actually clicks on their ad. With SEM, businesses can also track ads, keywords and advertising expense. They can schedule ads more effectively, manage where and when they are displayed, test campaigns more easily, and leverage search engines’ network sites, platforms and tools.

Here are some common SEM models and advertising services businesses can use to drive traffic to their website.

Watch out for upcoming Globe myBusiness workshops on digital marketing and more here. You can also schedule a free consultation with our ICT experts here to find out how you can maximize your digital transformation.

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