Why You Should Consider Both Free and Paid Advertising

Advertising in any form, whether it’s word-of-mouth, online banner ads or handing out fliers on street corners, is something all SMEs have to figure out. In every case, they’ll be faced with free and paid advertising options.

You may be quick to assume that the two are completely different and should be taken as so – but the smart entrepreneur knows this isn’t the case.  You don’t have to choose between the two – or specifically, you don’t have to prioritize free advertising just because it’s free.

Both have their strengths and weaknesses, and that’s why they should work hand in hand. After all, the best rewards come from investment – which is why you should take time to understand the pros and cons of both forms of advertising.

Watch out for upcoming digital marketing workshops and more at Globe MyBusiness’ Facebook page.

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