Does Your Business Really Need a Christmas Promo?

The Christmas season brings out the rush in holiday shoppers. Malls are crowded, bazaars are packed, and online shops are swarmed. Everyone is buying gifts in this time of giving.

For an entrepreneur, it’s also an opportunity to give back to your customers. You can create holiday cheer through your products and services by offering special discounts, promos, and loyalty rewards. In addition, you can use this opportunity to grow your business in this festive and prosperous season.

Here’s a rundown on why it’s important for your business to create a Christmas promo.

High customer demand

During the holiday season, more customers go out with their families, friends, and loved ones. Notably, this is when private companies as well as government offices usually allow them to take a vacation.

This is apparent in the surge of customer activity at malls, holiday bazaars, resorts, and other leisure spots that are usually reported in the news.

With this in mind, business owners can expect more demand for products and services in major public squares where business activity is high.

More money to spend

Business owners can expect shoppers to have more money to spend during the holidays. After all, this is the season when consumers receive their much-awaited 13th month pay as well as holiday bonuses.

However, shoppers are not so eager to spend it all hastily. They still prefer great deals and offers to make the most of their cash. Some flock to brick and mortar stores while others surf the web for affordable gifts.

Department stores, apparel outlets, and toy shops usually offer discounts ranging from 25% to 50% as well as “buy one-take one” promos on their select products.

Exclusive holiday offers

Some major brands offer special Christmas rewards to loyal customers who consistently purchase their products throughout the season.

One good example is how food and beverage stores would offer exclusive rewards such as planners, gift cards, and other essentials to loyal customers as a way to make them feel special this Christmas.

If your business can offer a hot holiday reward, you can expect customers to spend generously on your goods and services.

New year, new inventory

During the holiday season, business owners usually create a clearance sale to clear their shelves of surplus that they were not able to sell before.

For example, some department stores offer clearance sales at reduced prices ranging from 60% to 90% worth of discount. This is because they want to replenish their inventory with new stock.

With a fresh inventory, your business is able to start offering new products once the new year arrives.

Strong competition

With more customers, more demand, and more purchasing power, your business is not the only one wooing holiday shoppers.

Offline and online, businesses are offering their own special discounts, offers, and rewards to attract more customers. At malls, online shops, and bazaars, the market is competitive—almost every shop has their own Christmas promo.

Get ahead of your competition. Study your market. Be on the lookout for activities of competitors, and analyze how you can rise above it. With this, you can create a promo that can attract shoppers and grow your business.

For more business tips and event invites this holiday season, sign up to Globe myBusiness Academy today for free.