Business owners in Cebu City were treated to a day of learning as Globe myBusiness Academy presented “Create. The Future of Local Businesses.” before small and medium enterprises (SMEs) in the Queen City of the South last August 31, 2018.

Held at SM City Cebu, the event introduced new technologies that can help entrepreneurs improve their operations while serving as a platform for SME owners to get in touch with business experts who can help them succeed.

Some of the biggest names in Cebu’s business scene came to the event, including representatives from the Cebu Chamber of Commerce and Industry (CCCI), Mandaue Chamber of Commerce and Industry (MCCI), the Philippine Retailers Association (PRA), Department of Trade and Industry (DTI) and the local government of Cebu.

In his welcome remarks, Cebu City Councilor Jerry Guardo noted the shared mission of Globe myBusiness and the local government in empowering entrepreneurs, thanking the former for deciding to partner with the city in equipping business owners with the knowledge and skills they need to advance their ventures to the future.

Cebu City Councilor Jerry Guardo

“The Cebu City Government always looks forward to the development of aspiring entrepreneurs. With new technology and devices coming up, Globe myBusiness is abreast with the times, just like the city government. We would like to thank Globe myBusiness for partnering with us to improve the way entrepreneurs do business in Cebu,” the Councilor said.

Meanwhile, Derrick Heng, Senior Adviser for Globe myBusiness, reiterated Globe myBusiness’ mission to serve entrepreneurs by inspiring them to become better and keeping them up-to-date on the latest business solutions they can apply.

“Globe myBusiness always thinks about what [will] help entrepreneurs succeed. We want to provide them with tools and solutions that would empower and enable them to conveniently manage and grow their businesses. With Globe myBusiness Academy, we provide learning and inspiration to the Filipino entrepreneur,” Derrick said.

If you’ve missed Globe myBusiness Academy, no worries because we’ve got you covered! Check out some of the best business quotes from the event’s line-up of topnotch speakers below:

In business, knowledge is indeed power.

“The most important thing to have in business is knowledge. This is why Globe myBusiness came up with Globe myBusiness Academy: to provide knowledge so you can understand the business better. Where will you base your “diskarte” without knowledge? You have to ask the experts to better understand a business.” – Francis Kong, motivational business speaker

Be passionate about developing products.

“We really get the best quality ingredients in making our ice cream. We don’t look at costs and take shortcuts. […] Our whole team really loves ice cream and is very passionate about it. The motto we live by is if you love someone, you don’t compromise, you always give the best. Always make sure you are passionate about what you do.” – Cheng Lopez, Carmen’s Best Marketing & Sales Manager

Share ideas and refine through brainstorming.

“The reality is if you have an idea, there’s probably someone else who can help you improve it. Don’t be hesitant in sharing your ideas because chance favors the connected mind. People with bright ideas often don’t know how great their ideas are until they [speak] to other people and synthesize their thoughts about it.” – Ginger Arboleda, CEO of Manila Workshops

Digital marketing is advertising’s future.

“A lot of our attention is on the Internet, which is why it is the best place to advertise your business and reach more people. [Still,] never advertise for the sake of advertising. It’s not just about getting more views. You need to have a clear objective for your brand. Keep things interesting because people don’t go online to watch ads, they go there to be entertained.” – Joey Flores, Adspark’s Associate Director for Corporate Marketing

Reach more customers through e-commerce.

“There are about 19,000 international and local sellers on Lazada and around 95% of them are small businesses. If you have a business and you’re not online, you’re missing a massive opportunity to grow. Lazada has created a marketplace for buyers and sellers to interact, which makes it easier for entrepreneurs to sell online and reach more customers.”  – Hussain Khalid, Lazada’s VP – Head of Marketplace

Ramp up your online presence with a website.

“A lot of Filipinos are now buying online. […] When people want to buy something, they already have an initial list of brands they consider buying from. This is a person’s initial consideration list. Becoming part of that list by becoming visible online should be one of your goals in having your own website.” – Eugene Arboleda, CEO of Taxumo


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