Virtualized communication isn’t anything new, but with the changes we’ve been experiencing, industries across the Philippines and the world saw not just a rise in usage but also heightened appreciation over softwares and apps that allowed people to reach one another regardless of where they are. This pushed companies to invest bigger and wiser in terms of the technologies they install in their workspaces to maximize employee productivity and business success. 

The Philippine Computer Society (PCS), the longest existing professional association of computing and information technology professionals in the country, recognized this need right away. Partnering with Globe Business in 2020, PCS has been able to benefit from utilizing the video communications program, Zoom, as a means to communicate with its members anytime anywhere online. 

Shifting From Physical to Online Events With Zoom 

“Globe Business and Zoom came to PCS at a challenging time,” said Mr. Titus Manuel, Board of Trustee In-Charge of PCS. “Our traditional bread and butter of live events for members and partners came to a sudden halt. COVID-19 and lockdowns disrupted our business operations, with no public meetings and people working from home. Globe Business and Zoom gave us an opportunity.” 

Empowered by Globe Business, PCS utilizes Zoom Cloud Meetings, which offers free and professional plans to any company. With the free plan, 100 concurrent participants are allowed 40-minute video conferences. The pro account (an add-on feature), which PCS has been sponsored with, can hold up to 500 participants with unlimited time duration. 

Digitization Paving The Way to New Normal Conferences 

“With the sponsorship and technical assistance, PCS-V was born. V for Virtual, our new platform,” added Mr. Manuel. “It worked like magic. Not only did it put us back in business, but it also made our long-time dream of nationwide meetings possible, even reaching outside the country with attendees from the Middle East, Australia, and USA.” 

Aside from global meetings, town hall forums, and team huddles, PCS has indeed maximized their partnership with Globe Business. Over the past year, they have also been able to invite their members to take part in online learning sessions, such as in Tech Advancement and Data Privacy, and programs such as Virtual Tech Talks, where Mr. Bradley Pineda, Finance Industry Manager of Globe Business MSME Group, co-presented an Executive Briefing on Information Security. 

Globe Business is Your Partner – Not Just a Solutions Provider 

“At the time we needed someone, Globe Business was there. It did not only provide us with Zoom accounts but also with technical speakers that added value to our programs,” Mr. Manuel said. “Today we are venturing into Professional Certification for Information Security, Non-Technical Skills for IT Professional (EQinIT), all with some form of technical and marketing assistance from Globe Business.” 

Online communication across organizations and locations has never been this easy. With Globe Business, companies and businesses no longer need to look far for dependable ways to do such. With the features of Zoom Pro, they can enjoy seamless virtual meetings, events, and programs, surpassing geographical boundaries in this pandemic. Strengthening organizations by connecting people is not only made more possible, but also more fruitful.

Save up to Php 15,000 per month with our new Direct Internet and Zoom bundle! Visit this link to enjoy uninterrupted virtual meetings for you and your team. 

Today’s evolving business environment challenges companies to adapt and pivot on a dime, using technology. Any company that wants to thrive needs the agility and speed to do so, as well as the powerful connectivity and digital tools to enable the shift.   

Recently, Globe myBusiness collaborated with the Philippine Software Industry Association (PSIA), a longtime partner and local technology industry driver, to share with the organization’s membership a broader understanding of the role technology plays in business success. 

At the PSIA’s 4th Town Hall Meeting themed “Food, Clothing, Shelter, Connectivity: The New Basic Needs,” Globe myBusiness led discussions on the importance of connectivity that would help MSMEs transform their operations into functioning digital businesses, an especially crucial transition now that COVID-19 lockdowns have shuttered some companies and severely hampered others’ ability to still operate.

“The ability to respond to change is key to success these days, and that success is made possible thru digital transformation. Now is the time to understand how technology keeps your business agile and ready for anything,” said Marvin Montes, Director-Sales Head of Globe myBusiness, in his keynote message.  

Pandemic underlines the vital role connectivity plays in businesses

During the onset of the pandemic, a majority of SMEs were forced to navigate “unfamiliar territory” as businesses shifted online. Businesses had to pivot from traditional ways of doing things, as accelerated digitalization and an increased consumer demand for online services forced them to accelerate their own digital transformation efforts.  

The increased demand from businesses for internet services and digital tools has made it abundantly clear that connectivity plays an essential role in ensuring continuous operations for almost any business today.

Future-proofing businesses using digital tools

At the event, Montes explained that aside from having good connectivity, organizations must also leverage digital tools in order to create a robust business continuity plan (BCP). A BCP will allow the business to respond to incidents immediately and mitigate any further disruptions to operations. Having a BCP also allows businesses to minimize financial loss; and to maintain critical functions and services at an acceptable level for customers and stakeholders.

“Digital tools are a powerful means to ensure the continuity of business operations. From various communication channels such as e-mail and messaging apps, video conferencing, and cloud solutions—these tools are driving more seamless collaboration between business owners, partners, and employees despite today’s current limitations,” added Montes.

Leveraging digital technology helps businesses plan for and mitigate crises and, when they do occur, help streamline operations and improve crisis response.

With its expansive ICT portfolio, Globe myBusiness has been a steady partner of IT businesses and MSMEs in their journey to digital transformation, helping them put up solid IT infrastructure that enables seamless operations and enriches customer service. 

“As a leading telco in the Philippines, Globe is actively driving digital transformation in the country, and so Globe myBusiness is the perfect partner to help MSMEs learn how to use technology to thrive in our new business environment.” confirms Jonathan De Luzuriaga, PSIA President.

Businesses looking to jumpstart their recovery can tap Globe myBusiness to help address their pain points and select the connectivity and business continuity solutions appropriate for them. To know more about the internet and data solutions offered by Globe myBusiness, visit

To become a member of PSIA and get access to various industry initiatives, visit #

Become a Member

Get access to all our exclusive member-only content

By clicking the sign-up button, you agree to our Terms of Service and Privacy Policy.