These days, the majority of our needs and wants can be fulfilled online. From socializing to shopping, entertainment to education — there’s almost nothing you can’t get done with internet and a smartphone. 

So what does this mean for restaurant owners? With the surge of food delivery apps  (especially during this quarantine period), takeout and deliveries reaching an all-time high, and new tech-based models such as cloud kitchens cropping up, having an online presence for your restaurant is no longer an innovative move — it has quickly become the norm. 

So restaurateurs should now be asking: how do I improve my online presence? Here are a few do’s and don’ts: 


Be consistent and stay relevant

Consumers pay attention to brands that are in the loop and have a steady presence online. Find creative ways to be part of conversations that people are having in real-time by staying updated with current events, trends, and popular culture and tying your restaurant in with it. It’s not just about offering promos during major holidays or events but finding fun and clever ways to promote your dishes whenever an opportunity presents itself. 

Enhance your online menu  

Whether on your site, social media profile, or a third-party app, it’s critical that your customers can easily find and navigate what you’re offering. Take some time to make sure that dish descriptions are written out well, that the menu is sorted properly, and that there are beautiful photos included too. Remember: you’re competing with a lot of other restaurants sharing the digital space, so attention to detail can make or break a sale. 

Focus on customer service

One of the biggest opportunities of having an online presence for your restaurant is being able to provide customer service to your valuable patrons. See to it that you’re answering messages and inquiries promptly and courteously, and are handling possible negative feedback with integrity. 

A great way to optimize your customer service systems is through loyalty   solutions such as Rush from Globe myBusiness. This comprehensive digital suite allows you to be present across all customer touch points, create a community for your patrons, and allows you to provide top-notch customer service.

Invest in paid media

Understanding how paid ads on Social Media platforms like Facebook work can be overwhelming,  but it’s definitely a must-know if you want to take your restaurant’s marketing to the next level. The easiest way to do this is with the Facebook Ad Creator available with Globe’s myBusiness ThePLAN. It helps you control your ad spend, optimize and monitor performance, and set up your advertisements with just a click. Your ad spend will also be charged to your postpaid mobile plan, so you don’t need to worry about linking a company credit card just to run your ads.

Don’ts: Critical things to watch out for

Avoid always going for the hard sell

No one wants businesses to be selling to them non-stop. Instead, balance out your promotional posts that highlight your menu items with brand-building content. Give some personality to your restaurant and show off your values, your sense of humor, or whatever you believe is authentic to your brand  Make sure you’re always trying to engage your customers — ask them questions, respond to their comments, and find fun ways to get them involved such as games, GIFs, surveys, contests and the like. This is what garners likes, comments, and shares, after all! 

Don’t underestimate the power of food photos

There’s a reason why the hashtag #foodstagram has become ubiquitous — we all know we eat with our eyes first. The fact is just that netizens love a good food photo and great shots of your dishes can oftentimes be the clincher in securing a customer’s order.

Don’t forget to pay attention to your numbers

Advertising and building presence online means you have the luxury of tracking your results and statistics. Which posts garnered the most likes and shares? Are certain topics attracting more comments? Understanding these means you also get to understand your consumers and what they respond to, and will allow you to optimize your content accordingly. 

Don’t take SMS for granted

It’s easy to focus on creating content for Facebook or Instagram, but what some businesses miss out on is the power of mobile blasts. SMS is targeted, more personal, and can keep those who are already engaged with you updated and grow loyalty to your brand. For a convenient, easy, and cost-effective automatic mobile blaster service, check out M360 from Globe Business. Subscribing to this plan will allow you to send messages to thousands of customers at once, customize your restaurant’s number to add security and credibility, and create and manage multiple subscriber lists! 

With focus shifting to the online space now during the pandemic more than ever, don’t let your restaurant be left behind. Invest time and effort into building your brand’s online presence, stay connected with your consumers, and watch as it translates into a thriving restaurant. 

Keep your existing customers engaged with a custom-branded loyalty solution powered by Rush. Sign up now and get a free 3-month trial. 

Promote your special offers and send out relevant announcements to your customers via SMS powered by M360. Get double the SMS allowance for 3 months when you sign up until December 31, 2020. 

Stay connected with all your suppliers and customers. Check out Globe myBusiness Postpaid Plans with Unli Calls and Texts to ALL Networks and more data than ever before. Want to know more? Click here.

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