Globe myBusiness, in partnership with the local government of Quezon City, opened the doors to the future as it introduced Globe myBusiness Academy to the city’s robust community of entrepreneurs last July 31, 2018.
Held at the Trinoma Activity Center, the event was packed with small and medium enterprise (SME) owners, who were ready to hear more about how technology can innovate their operations and improve the way they do business.
Derrick Heng, Senior Adviser for Globe myBusiness, said it is an honor to work with the local government in helping SMEs achieve success. He notes that through the partnership, they can reach out to more business owners and share new technology that can help them grow.
“Our mission is to help entrepreneurs and aspiring business owners become part of the SME group, which comprises 99% of businesses in the Philippines. Today we are here to share with you the latest trends, developments, and tips on how you can be digitally enabled in a very competitive environment,” Derrick said.
Quezon City Vice Mayor Joy Belmonte was also present during the event, describing it as an opportunity to know more about technology that will help businesses flourish. She said with Globe myBusiness’ help, entrepreneurs in Quezon City will be able to ensure that they are ready for the future.
“I believe that the future means having local businesses that are at par with enterprises in other parts of the world; meaning, they are able to market their products in the global market using technology and digital solutions,” the Vice Mayor said.
“I think it is important to hold events like [Globe myBusiness Academy] because the world is moving very fast and technology is improving rapidly. Businesses have to keep up with changing times in order to become competitive. Through activities like this, we are giving opportunities for entrepreneurs to take their businesses to a higher level,” Joy added.
Meanwhile, key figures in local business were also invited to share some insights on the future of enterprises in the country. They spoke about a variety of subjects including online selling, leadership, supply chain management, starting up, and digital marketing.
Check out these future-ready tips from the country’s foremost experts in business:
According to Raymond, doing business online enables entrepreneurs to reach more customers and target those who are more likely to buy their products. He says that with platforms like Lazada, sellers can even deliver items anywhere in the Philippines.
“If you have an offline business, you should also consider selling online. This is because doing business online is easy and fast. It is highly adaptive and is low cost. You can sign up on platforms like Lazada in just five minutes and get your business going,” he said.
Chinkee says businesses thrive on change, noting that it is the only way for a business to grow. He says that being adaptive to the changing needs of the market and technological developments is an ace that every business should have.
“The world is rapidly changing. Growing your business means having to adapt to change. In the 21st century, it’s simple: innovate or evaporate. If you change, you’ll be able to grab great opportunities. If you don’t, you become extinct.”
Norman stressed how important it is to use technology in monitoring how a business is doing. He says that with the right technology, entrepreneurs can readily check on their processes, adjust promptly, and manage resources better.
“In supply chain management, you can manage the flow of information and ensure the visibility through technology. You have to see everything that’s happening in your business and ensure you’re getting your investments’ worth,” Norman noted.
According to Jaime, Carmen’s Best first sprung when an international figure in the ice cream industry exited the market years back. When the chance presented itself, they did not hesitate to learn more about the ice cream business and seize the opportunity to build Carmen’s Best to what it is today.
“In the middle of 2012, Häagen-Dazs closed up in the Philippines. My father saw this as an opportunity to take its place as the premium ice cream in the Philippines. With the right education and research, Carmen’s Best rose to the top,” Jaime said.
During his talk, Homer emphasized the importance of establishing a great relationship with customers through technology. He says businesses that focus on providing great customer experience are guaranteed to improve their bottom line figures.
“Technology is there to make things easier not only for you but also for the customer. Remember that being customer-centric is essential. If you put your customer first and make sure they get the best experience, money [will] never be a problem,” he says.
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