In today’s hyper-connected global community, you don’t have to be involved in e-commerce, digital marketing, or any Internet-related venture to realize the importance of finding the right Internet plan for your business.

Getting online allows anyone with an entrepreneurial drive to locate clients, advertise, improve work productivity, and ultimately, increase sales and revenue. But what are the things you should look for when searching for the right business Internet service provider?

Examine Your Business Needs

It’s important to first determine how you’ll be using your Internet plan in your day-to-day operations. Are most of your business transactions done online, or do you simply just manage emails and browse the Web during work hours? Maybe you have vast amounts of data that need to be backed up on the cloud on a regular basis, or perhaps you often send and receive large files.

Some businesses require a stronger connection and greater bandwidth than others, while some can perfectly function with basic packages. Examine your office’s Internet consumption and take that into account when choosing an Internet package for your business.

Determine the Bandwidth You Need

Different from Internet speed — which is how fast you can download and upload files — bandwidth refers to the capacity of your Internet connection to take on a greater load and to allow more users to share the same connection. A higher bandwidth means faster speeds, and faster speeds mean greater efficiency.

If your office, for example, has 20 people using the same Internet connection at the same time, plus CCTV operating 24 hours a day, you’ll need a higher bandwidth to accommodate everyone and maintain reasonable speeds. However, if you have just a handful of people doing normal business tasks, a lower bandwidth will still get the job done.

Globe myBusiness Direct Internet’s fast and stable connection, with guaranteed SLA, makes communications, file transfers, and other tasks quicker and smoother. Its consistent bandwidth also ensures the same quality of experience during a spike in workloads.

Check Your Budget

While higher bandwidth and faster speeds are ideal for any Internet user, these don’t come cheap. However, there are many affordable bundles that Internet providers offer that may be suitable for your needs as well as your budget. Don’t just choose the first package you see.

Once you’ve determined the needs of your business, compare it with your Internet provider’s available bundles and choose the one that best suits your needs. Are the free 2GB of YouTube in that bundle really essential to the business? Or maybe the additional free Skype calls on another package will serve your needs better?

Examine Other Features

When scouting for Internet bundles, take a look at the additional features Internet providers always offer. Check if it will allow password-secure access. Find out how many people can log onto the network at the same time. Will there be monthly recurring fees? Is there an accessible help line if any issues arise? And, most importantly, will the connection remain consistent, strong, and secure?

If you haven’t decided yet and you don’t want a monthly fee, try Globe myBusiness’ myPrepaid Internet. It’s an excellent option for small and medium businesses. It also comes with free 30GB of data valid for 30 days, to help you organize your data and documents efficiently. Whether you’re just starting out or preparing to grow, make sure you have a reliable Internet plan to help your business succeed.

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Whether you own a café, hostel, beauty salon, or even a gym, don’t underestimate the benefits that free customer WiFi can bring to the business. More than just giving patrons the opportunity to surf the Internet, it’s about providing them the best possible experience to let them know that their needs are important to you.

As more and more people use mobile devices, they’re more inclined to patronize an establishment that offers free WiFi rather than one that doesn’t. And if you’re still not convinced on how offering free WiFi can boost profits, take a look at the benefits you’re missing out on:

Extend Customers’ Length of Stay

Providing complementary WiFi allows customers to be productive while they’re in your place of business. This not only encourages them to extend their stay, but also urges them to examine the products that you have and, eventually, spend to try them out.

And while some may raise the possibility of people overstaying just to use the WiFi, one still can’t deny that those who stay will end up spending more than those who don’t. You can also implement small measures to prevent overstaying by, for example, limiting power outlets.

Gather Customer Data

One of the overlooked benefits of offering free WiFi is using it as a method to gather customer information. When they ask for your network’s password, you can ask them to fill out a form with their basic details, including a box that asks for their consent to receive information about new products and discounts.

Gather this data in a secure and private database and use it for your future marketing efforts as well as to learn more about your customers based on the information they provide. You can also work with your Internet provider to see if they can configure your WiFi access point to do this on the network.

Gain a Competitive Advantage

Nowadays, one of the main reasons people choose to visit a particular establishment is if they offer free WiFi. When the details that separate you from your competitors are small, complementary WiFi can encourage a visit or become a deal-breaker.

And even if you already offer WiFi, a weak connection can turn customers off from visiting your establishment again. As a business owner, meanwhile, you also need a strong internet connection to conduct business efficiently and achieve maximum productivity.

Enhance Marketing Opportunities

Many social media-savvy customers have the habit of taking photos of the product they’re currently enjoying and sharing it with their friends. A lot of them also tag the location of the business to show others where they are.

Thanks to your business’s complimentary WiFi, you can reinforce this behavior and convert your customers into micro influencers for the brand. If you establish a brand hashtag, it’ll also allow you to track their posts, gauge their sentiment for feedback, and maybe use their photos and reviews as user-generated content to market the brand on your social media accounts.

Plus, you can do social media promotions such as hosting giveaways and/or contests or posting discount coupon codes as a way of rewarding your customers.

If your business still doesn’t offer free WiFi, perhaps it’s time to consider it. And if you already are, make sure that your speeds are competitive for both your business’ and your customers’ needs.

Globe myBusiness’ Prepaid Internet is an excellent option to consider for small and medium businesses. Enjoy no monthly fees, and with only P2,499 you get 30 GB of free data for 30 days and a FREE trial of GoCanvas. The recent upgrade gives you more data for more time online, and also allows more devices to connect to it. Get your business and customers online and begin to reap the benefits.

Exclusive offers, event invites, and freebies await when you update your contact details! Get these and receive real-time notifications on your account when you update now:

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