As an entrepreneur, it’s easy to feel the stress and savor the success that comes with the festive Christmas rush. During the most profitable time of the year for most businesses, the holiday season doesn’t have to be something you dread when you have the relevant promotions, the right tools on the right platform, and the best business solutions.
In the latest episode of the online show, “At Your SerBIZ!,” representatives of aesthetic soy candle shop, Lumi Candles and ecommerce giant, Lazada, sit down for a chat with one of the country’s respected business speakers, Francis Kong, to unbox their negosyantips on how to find the right solutions to deal with the holiday rush and manage their operations to stay on top of customer orders.
Lumi Candles’ Business Development Manager, Karre De Leon, demonstrates how a business that started as a hobby stays on top of demanding orders. Lazada’s Head of Business Development and Platform Governance, Sheryll Nito, shares how the leading ecommerce enterprise today plays its massive advantage. Together, they demonstrate that “tuloy-tuloy na success” is the best present you can unwrap when you follow these tips to beat the holiday rush for your business operations and enjoy the festivities.
“Alamin mo ‘yung needs and wants ng customers mo para iyon ang maibigay mo sa kanila,” says Karre when asked about how Lumi Candles lights up its products and services for their customers.
They keep consumer loyalty by ensuring the quality of their products and providing the highest level of service. Lumi Candles offers free shipping and the option to customize bulk orders. They also simplify the return process in order to address their clients’ return-and-replacement concerns in the event that fragile soy candles become damaged during shipment. In addition to Christmas deals, the website also offers Lumi Rewards, which converts each purchase into points redeemable for future discounts.
Lazada strongly encourages merchants to make promotions with a diverse selection of high-quality products to attract customers. With product variety, upgrades, and complete product descriptions, it is always simpler for buyers to browse the store and discover the right product that they are seeking.
Sheryll described how an online store owner must think, “Dapat laging iniisip ng sellers na ‘paano kung bumalik ‘yung customer, ano ang bago sa store ko na pwede nila makita o bilhin?’”
Karre formulates their tried-and-tested approach to online marketing: consistency.
Much like how Santa’s elves work in sync, Lumi Candles team works remotely with digitalized solutions, using a digital planner to keep the team in sync. In terms of marketing, they use a little help from AI websites to deal with consistent copywriting, proofreading, and daily content creation. They also use automated shipping and payment for each online selling platform to keep the quality standards of their services.
Sheryll shares advice about knowing what tools work and upgrading solutions can be a smart investment for growing your business. Using their own logistics and high-tech sorting centers, Lazada vendors and couriers can now deliver packages to buyers more efficiently.
Last 11.11, about 500,000 orders were fulfilled in less than 24 hours, attesting to Lazada’s reliability during the Christmas rush!
Karre believes in hard work and discipline. In every business, a shortage of stock can hinder sales. At Lumi Candles, they work hard to organize their inventories and use information from the previous year’s sales to gauge demand and replenish their stock before the holiday season. They don’t just sell volumes they cannot manage—Lumi Candles allow pre-orders starting from November and give discounts to manage bulk orders ahead of the holiday gift-giving season.
Customer service doesn’t end after payment. Aside from swift responses to inquiries, building trust and loyalty must be the heart of any business. Sheryll shared that Lazada’s vision by 2030 is to embrace 300 million customers, create millions of job opportunities, and empower MSMEs across Southeast Asia.
Their small step starts by encouraging sellers to step up their customer experience. To foster loyalty, expressing your sincerity to customers with quality products, honesty, small freebies, and personalized or customized thank you cards can make a difference.
Open the gift of giving the best customer service for your patrons and the most efficient tools for your business operations. Because it’s the season to learn from successful entrepreneurs, find the best business solutions that work for you, and binge-watch more episodes of “At Your SerBiz!” here!
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