Digital transformation has never been more necessary to daily life than it is today. Since the pandemic occurred, businesses have continued to migrate to online platforms, highlighting the ever-growing need for automated information and communication technology (ICT) solutions. For businesses to succeed in this current environment, they need to invest in ICT that will improve communication, privacy and security, and overall connectivity.

Software developers in particular come face to face with new challenges, the most pressing of which is the growing demand for the products they create. Globe Business rises to this challenge by devising suitable solutions that make workflow not only more efficient, but also safer for developers and users who access the programs they create.

Globe Boosts Business Connectivity and Connections

Since the pandemic has only accelerated the speed with which organizations are adopting new technologies, the shortcomings of traditional internet connections have come to the forefront. Globe Business addresses these worries through direct, secure connections for busy offices.

“Dedicated connectivity or Direct Internet is a game-changer for growing businesses. Whether you’re in tech, healthcare, education, retail, finance, etc., connectivity is really now a necessity. Most especially for tech companies and software developers who use and develop their own platforms and systems, having a dedicated bandwidth is a top business need,” discusses Nikki Ebrada, Infocomm Marketing Lead of Globe Business MSME Group, during the talk  “Reducing Latency For SaaS Through Connectivity and Automation” at the online 2021: RESURGENCE attended by leaders and innovators in the software development industry.

Direct Internet eliminates latency typically experienced in wired broadband connections. Instead of sharing a pipe with other businesses accessing information online, Direct Internet gives a team its own dedicated internet connection that lets users fully utilize their subscribed bandwidth.

Direct Internet eases the pain points software developers encounter with insufficient connections, from the inability to transfer high volumes of data to having multiple users on the internet simultaneously.

Along with reliable and dedicated connectivity, software developers also need efficient and automated methods of responding to business needs as employees continue to work from home. Application programming interfaces, or APIs, enable them to keep businesses connected to both employee and consumer, with no fuss.

These are just a few of the pay-per-use APIs from Globe Labs that developers can use to streamline business interactions.

Globe Labs’ Business Development Manager, Diego Garcia, talked about the business problems solved by automation through Globe Labs APIs at “Electricity forever changed the way businesses work, and connectivity is the electricity of today. If employees in a remote working environment need connectivity wherever they are, how do we provide this to them? How do we allow businesses to provide for their employees and customers?”

One application of Globe Labs APIs is Load Up, a platform that lets businesses disburse Globe/TM load to thousands of recipients. Globe also eases communication using its own Interactive Voice Engagement Solution (IVES) and M360 to disseminate information and surveys to customers and perform welfare checks on and give announcements to teams.

Improving Data Privacy Proficiency with ADPRIMAS

Globe understands that an organization is never truly secure unless every member of the organization has a good grasp of data privacy. This is why Globe Business offers ADPRIMAS, or Automated Data Privacy Management Solution, which educates employees on principles of data privacy through reports and training materials.

“It assesses the level of competence of everyone, from the management to the security guard because there’s got to be a meeting of the minds between the technical people and the guys who are going to use it. You may be talking from different aspects as far as privacy is concerned. You must be on the same wavelength and understanding,” discussed founding chairman Titus Manuel of the National Association of Data Protection Officers of the Philippines at the 2021

ADPRIMAS supports the Data Privacy Team and Human Resources Department through timely information and assistance. The data provided allows the Team and Department to address points for Privacy Compliance and Management improvements. This is made possible through summary reports of assessment results and a marketplace of eLearning Courses (Consultant/Instructor Assisted). They are vital for the needed privacy competence upgrade for every employee in the institution.

Globe Business also boasts of resources to support its partners as they use Globe Business ICT solutions, first through their training-as-a-service (TRaaS) offer. The group also has Globe Business Academy that gives users access to business tools, hacks, and expert advice; and, finally, an exclusive program named Upstart, which rewards MSMEs with exclusive perks and benefits.

When strong connectivity, automation tools, sufficient data privacy knowledge,  and access to knowledge and training work hand in hand, businesses are in the best position to thrive amidst rapidly evolving times. Globe Business provides all these for software developers to support organizations in digital adoption.

Learn more about Globe Business’ solutions for software developers and other innovations here:

All signs point to the ICT sector as one of the fastest-growing industries in the country today, buoyed by the rapid digitalization across the Philippines.   

At this critical time of recovery when businesses are pivoting their operations to leverage technology and adapt to shifting consumer behavior, mentorship and guidance from experts are valued. Responding to this call, Globe Business announced the recent appointment of Jonathan De Luzuriaga as its brand ambassador for Information & Communication Technology (ICT).  

“With an entrepreneur’s keen understanding of how successful businesses operate, and a clear vision of the spaces where the ICT industry needs to play to help local businesses thrive, his role as Globe Business ambassador will be valuable in co-creating solutions both at an industry level and business operations level,” said KD Dizon, MSME Group Head of Globe Business, who welcomed the partnership as a sign of the company’s commitment to fostering a culture of innovation and tech adoption amongst MSMEs in order to help uplift the lives of their customers.

Paving the way for the Philippine Software Industry with Jonathan De Luzuriaga

A change-maker in the ICT world and a long-time partner of Globe Business, De Luzuriaga’s passion for technology has led him to initiate positive and potentially industry-wide changes that benefit system integrators and independent software vendors, smaller start-up tech companies, and even the local economy. 

Foremost among his objectives is to support the local ICT industry’s drive to attain and sustain global leadership in market share, mindshare, and innovation. Meanwhile, as President of the Philippine Software Industry Association (PSIA), he leads the nation’s efforts in building successful inbound and outbound missions to Asia and other parts of the world while seeking new ways to strengthen and increase the competitiveness of the local digital economy to help businesses grow and uplift the lives of the Filipinos.

“There is no time like the present. Businesses must take advantage of the wide variety of digital solutions readily available to all of us. There is a forecast that the ICT sector will grow by 5% from now till 2022, which further underlines the importance of organizations transitioning to digital. This is why I’m glad to partner with Globe Business because it doesn’t just provide MSMEs like us the right technology suited for our operations but we also share the same vision of bringing the way forward for the Philippine tech industry,” said De Luzuriaga. 

The IT & Business Process Association of the Philippines reported that the IT-BPM industry demonstrated resilience in the face of unprecedented global disruption, adding 23,000 jobs and generating revenues of US$26.7 billion in 2020, a 1.4% increase from the previous year (2019).

De Luzuriaga also established a technology hub in Negros Occidental called Spring Valley Tech Corp, which is pegged as the local counterpart of California’s Silicon Valley. It is a self-sustaining city in the highly progressive town of Bago that fosters a community of professionals and learners who produce digital innovations supported by Globe Business ICT solutions. 

Watch Jonathan De Luzuriaga’s Globe Business Diary video here:

Forging a digitally advanced Philippines with Globe Business

Globe Business supports System Integrators (SIs) and Independent Software Vendors (ISVs) as a partner that provides connectivity and ICT solutions, which they need to grow their business. Among these solutions are Direct Internet for connectivity; Collaboration Tools for convenient file sharing and increased productivity; Globe Labs Application Programming Interface (APIs) for streamlined and efficient customer communications; and Cloud Solutions for safe and secured long-term cloud storage.

Meanwhile, to increase the local MSMEs’ digital literacy, Globe Business has teamed up with the PSIA for a series of learning sessions to impart key industry insights to these tech businesses MSMEs can sign up and participate in several Globe Business webinars such as the Cybersecurity Masterclass happening on September 23, the GSummit on September 18, and various Globe Partner Network Events.

To learn more about Globe Business’ portfolio of digital solutions for MSMEs, please visit our website at  or sign up to talk to an account manager at

30 July 2021, Manila Farm Box, a start-up that encourages individual investment to benefit local farmers, emerged the Hack-it-On grand winner at Globe Business’ virtual hackathon competition, the company’s largest initiative in celebration of the Department of Information and Communications Technology’s (DICT) National ICT Month. Globe Business announced the winners at a virtual awards ceremony together with their partners, the Philippine Software Industry Association (PSIA), the Philippine Computer Society (PCS), and Globe’s innovative developer community Globe Labs.

The Farm Box team, composed of John Lester Mendoza, John Christopher Francisco, Anjenette Lopez and Felix Veroya, proposed an innovative business plan around the incorporation of Globe Labs’ Charging API, SMS API, and Rewards API to increase customer engagement and retention. Their project was judged the most outstanding invention for its ease of use, market viability and social impact.

“This competition has definitely helped us unlock a new level of creativity in coming up with solutions to uplift our local economy through Globe Business’ API Solutions. We are extremely grateful for the opportunity to have worked with key leaders in the IT industry. These innovative solutions will help us engage more people to help our local farmers and growers,” said John Lester Mendoza, Co-Founder and CEO of Farm Box. 

With the theme “Hack-It-On. Own the Power of API Innovation,” Globe Business’ month-long event pitted 50 business start-ups from the IT sector in friendly competition. Through the month-long journey, participants confronted key pain points and critical challenges typically faced by our local MSMEs today as they devised groundbreaking solutions that leveraged Globe Labs APIs.

A trusted partner in digital transformation, Globe’s MSME arm held the hackathon competition to recognize the IT and Business Process Management industry as an enabler of micro, small and medium enterprises.

“We recognize the indispensable role that the IT industry plays in driving the competitiveness and continued digital evolution of our local businesses. Through this event, we hope that we have inspired more businesses by demonstrating what can be achieved by leveraging technological solutions to bring their ideas to life and achieve their business objectives,” said Nicola Ebrada, InfoComm Industry Marketing Lead, Globe Business MSME Group.

The virtual event kicked off on June 18 with enablement workshops for participating teams to give them insights and the know-how for their proposed solutions. The teams were given until June 29 to submit their business plan development.

From the 50 teams that participated in the competition, five teams were selected to demonstrate their solutions during the second leg of the competition on July 23: Team Evocodes, Team Sakap, Team Shop Na Dito, and Team Vioxys. 

Finalists were selected based on business feasibility, tech viability, social impact and usage of Globe Labs API. 

Farm Box, the grand winner in the virtual competition, brought home P200,000 worth of prizes, including a P100,000 cash prize awarded through GCash, tickets to the PSIA Softcon 2021, and 50% discount on the PCS Information Security certification training. As finalists, they also received GMovies vouchers, Globe myBusiness Prepaid Internet Kits, and gift boxes from Globe Business. All the participants received e-certificates of participation.

Relive the exciting Hack-It-On moments by watching the Kick-Off Event and Awards Ceremony on Globe Business’ Facebook page. 

To beef up its support to the IT-BPM industry, Globe Business has also launched special offerings for customers who subscribed to Globe Labs API solutions for a minimum contract value. To know more about Globe Business’ enabling offers for local SMEs, visit

The economy has seen the rapid adoption of digital technologies among businesses to survive and thrive through the pandemic. Recognizing the need to fill the gap, the Philippine government has undertaken several initiatives to further strengthen the digital capabilities of local SMEs. 

“We at the DICT continuously build strong Filipino start-up communities. We want to uplift the technology and business ecosystem of the country and present an opportunity to highlight the best of what the Philippine start-ups and ecosystem has to offer,” shared Emmy Lou Delfin, Director of the ICT Industry Development Bureau of the Department of Information and Communication Technology (DICT).

In support of this year’s National ICT Month, spearheaded by the DICT with the theme “Onwards Through ICT: Building a Stronger Philippine Digital Economy,” Globe Business launched several initiatives aimed at helping micro, small and medium enterprises fast-track digital transformation.

“As a staunch supporter of the ICT sector in the Philippines and the ICT Month, Globe Business believes in creating greater awareness on its valuable contribution to the economy and how digital transformation can fuel its growth,” said Nicola Ebrada, Industry Lead for InfoComm, Globe Business MSME Group. 

Check out the Hack-it-on Kick-off event held last June 18 here:

Fostering an environment for business innovation with Globe Business’ Hack-It-On competition

Globe Business’ biggest initiative for the ICT Month is a virtual hackathon competition themed “Hack-It-On. Own the Power of API Innovation,” which puts the spotlight on the Information Technology and Business Process Management (IT-BPM) industry as an enabler of MSMEs.

The hackathon brought together talented individuals in information technology and business start-ups  to create cutting-edge digital solutions that will empower businesses to thrive today and accelerate the shift towards a connected tomorrow using Globe Labs API solutions.

Participating teams went through enablement workshops to gain insights and techniques useful for their proposed apps or programs. The team with the most  innovative digital solution will be awarded P200,000-worth of prizes from Globe, at the awarding ceremony on July 29.

Globe Business supports ICT Month with special offers for MSMEs

As part of Globe Business’ ICT Month offerings, customers who subscribe to Globe Labs API solutions for a minimum contract value will be able to choose from the following complimentary gifts: an 8th Generation iPad, up to P50,000 worth of GCash Credits, or Paid Training amounting to P30,000.

With Globe Business, MSMEs have five options of API solutions to choose from:

Meanwhile, to help enterprises operate more efficiently despite current restrictions, Globe Business also launched several special offers to make remote working more productive.

Companies can choose from a range of subscriptions such as myBiz Data Plan 999, a 20GB data plan inclusive of a pocket wifi or a Samsung Galaxy Tab A 8.0; Google Workspace, which includes productivity apps like Gmail, Drive, Docs, and Meet; Cloud Payroll, to automate salary computations, reduce errors, and track employee hours accurately; and many more. 

Learn more about the InfoComm ICT month offers and activities at

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