The advantage of being part of the Baby Boomer Generation is we’ve experienced different historical moments that have paved the way for the world and life we have today. “The young today may have read history but would never understand it the way the older ones have lived through it.”
I remember those significant moments in my student days when women were marching down the streets, burning their bras, and fighting for their equal rights to work and careers. Women then were expected to be stay-home moms raising kids and cooking meals. The conventional belief is that they do not belong in the workplace. The few employed worked as telephone operators, stenographers, receptionists, or secretaries, and you could hardly hear women engaging in business.
Today, women are climbing the corporate ladder, being members of boards, leading teams, and engaging in businesses as they carve out their path to success. Women today possess the skills and abilities and are positive, confident, and have a healthy mindset crucial for them to achieve their goals.
The Globe Business team and I have just done the final episode of “At Your Serbiz – Season 1” in front of a live audience, many of whom were women and entrepreneurs. Gracing the show were four women leaders covering different endeavors: Minette Navarette, Founder of Kickstart Ventures; Carla Sy-Su, Entrepreneur-in-residence; Capitan PH, viral content creator Mona Magno-Veluz a.k.a. @mightymagulang; and Bela Gupta D’Souza, Founder of Edamama. It is incredible to see, hear and learn from their experiences as to how they rose to the top. You should watch the episode and learn from these exceptional women leaders with superpowers.
Drawing from their experiences and adding a few more commentaries of my own, the following ideas helped them cut through the clutter, defy odds and opposition and reach and achieve success.
Women are natural when it comes to networking. Their empathetic nature makes them easy to relate to people, understand another person’s point of view, and build communities. We have a saying in business that goes this way: “Today, if you are NOT networking, then you are NOT working.”
They build relationships with people in their industry, attend events and conferences, and connect with like-minded individuals. This can open up new opportunities, provide mentorship and help them stay up-to-date with industry trends.
Setting goals and achieving them requires having a clear vision. They know how to cut through the clutter. They have short-term and long-term goals and are willing to adjust them as the circumstances change. They are determined and focused.
Most women leaders are unafraid to ask questions when they are not in the know. They instinctively know that asking questions is not a sign of weakness but a sign of honesty and authenticity, so they are unafraid to ask for advice to satisfy their curiosity.
One of the women leaders guests said, “From somebody who has absolutely no understanding of technology, I asked and learned, discovered and researched…” And now, technology is the central nucleus of her business. But all four agree that they continue to learn and explore how they can use technology to maximize and optimize what they do for their craft and business.
Technology allows women to build their brands. Their brands reflect a consistent image and message representing their values and strengths. The program’s influential women leaders showcase their expertise and accomplishments as they build a robust online presence through social media and other digital channels.
What often holds women back is the fear of failure, but successful women leaders have recognized that failure is part of the journey to success and that each setback is an opportunity to learn and grow. They embrace the mindset of learning from mistakes or failures as stepping stones that enable them to achieve their ultimate goals.
The journey to success and achievement is no easy path, as women wear different hats to achieve their goals. They are leaders in their chosen fields, and in between juggling these responsibilities, they still fulfill their roles as wives and mothers taking care of their families. This is why having a supportive network of family, friends, and colleagues enables a woman to achieve great tasks. They understand the importance of having healthy work-life harmony. They take good care of themselves physically, mentally, and emotionally and still manage to make time for their hobbies, interests, and relationships outside of work. This makes them more productive, creative, and engaged. It also equips them to handle the demands of business or career.
It has been said that “The strength of a man is his charm, but the charm of a woman is her strength.” Today we see them operating their strengths because when the woman is armed with opportunity, support, and technology tools, she transforms into a woman with superpowers ready to conquer the world of business and achieve career success.
Globe Business supports and celebrates women-led enterprises on International Women’s Month.
Five successful female entrepreneurs shared stories about how technology is driving the digital transformation of their businesses via an online event held on March 25.
Watch the recap below.
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