The pandemic forced many businesses like Northeast Business Solutions to make the transition from office-based operations to hybrid work set-ups. This required them to search for fast and reliable internet services. 

Based in Norzagaray Bulacan, Northeast Business Solutions started its operations in 2016 as a service provider developing and implementing human resources information system (HRIS), timekeeping, and payroll system solutions. The company aims to bring the best software solution and superior customer experience to different business industries, particularly business process outsourcing (BPO) companies, hospitals, and security agencies in Metro Manila and even Visayas and Mindanao.

Before lockdowns, Northeast’s employees used to meet with their customers face to face often to present sales pitches and conduct live implementations. But when the COVID-19 hit, they had to shift to remote work. Despite being back in their office, they no longer meet face-to-face with customers and instead communicate online.

That’s why founder and CEO Michael Sta. Maria worked hard to help his employees make the transition easier by providing them with the necessary tools such as a stable and reliable internet connection. During his search, he knew what he was looking for: his chosen service provider “needs to be reliable and have great customer service.” He wanted an internet service provider who can assist him and his business with any digital needs with only a few notices — maybe even just a call away. And he found these needs fulfilled with Globe Business.

Great after-sales support

With the help of Globe Business, Northeast Business Solutions has been able to digitally transform their operations through “great after-sales [support] and reliable services such as direct internet, cloud, and SMS API.” 

According to Sta. Maria, he only needs to send one text to his account manager, and she’ll immediately reply back with the perfect Globe Business product that fits his need. “Pag may concerns ako sa products, whatever, sa billing, technical… Isang text or chat ko lang kay Miss Ana, ang aking account manager, talagang may response,” he said. “With Globe, talagang very satisfied ako sa after-sales [support]. Wala akong masabi.” Hence, for Sta. Maria, Globe Business is reliable.

Unfailing connection

Aside from the amazing customer service and support of Globe Business, Sta. Maria also praised the reliability of Globe Business’ internet services. Globe Business Direct Internet service offers dedicated internet connection with their chosen bandwidth and a guaranteed 99.8% uptime, which is especially important because they could not afford to be disconnected with the nature of their business. 

As an HRIS, the nature of Northeast Business Solutions required them to be online and accessible to their clients. They need to provide back-end support, especially for clients like BPOs, hospitals, and security agencies which have complex shift systems that need to be recorded properly. With Globe Business Direct Internet, they are able to provide after-sales support to their clients without any issue.

“Kay Globe Business Direct Internet, never talaga kami naka experience ng downtime.. I can say na 365 days a year, naka-up ang internet connection namin with Globe,” Sta. Maria shared. This makes Globe Business and its products so essential for Northeast Business Solutions.

Always accessible

Northeast Business Solutions also uses Globe Business Virtual Private Cloud (VPC), which allows them to run even the most difficult applications without the limitations of a public cloud server and with a strict security system for the business’ privacy.

“Our internet along with our cloud servers [from Globe Business] helped us pivot smoothly and almost instantaneously,” Sta. Maria shared about their shift from onsite to remote set-up. “By cloud hosting, we don’t need to physically manage our servers — we can work without anyone in the office. Our employees and customers can access files and the applications easily.” This means that even if there’s a sudden strict lockdown again, Northeast Business Solutions is able to adjust from office-based set-up to remote work easily and immediately.

Northeast Business Solutions has also made use of Globe Business SMS API, which allows them to send and receive SMS notifications to and from subscribers of any local network using a personalized sender identity to build brand trust. As an HRIS service provider, Northeast Business Solutions integrated the SMS API into their services to allow their customers easier access to their HR management needs. For example, when their customer’s employee needs to time in for the day, they simply need to send an SMS for convenience and efficiency on all fronts. These Globe Business products help Northeast Business Solutions serve their clients more effectively.

To help its partners prepare and adapt to Globe Business ICT solutions better, Globe Business also goes the extra mile for their partners by offering training-as-a-service (TRaaS); providing access to Globe Business Academy and all the insights, tips, and resources found within; and granting exclusive rewards and benefits through the loyalty program Upstart. Want to learn more? Head on to the Globe Business website or call 121, Mondays-Fridays 8am-5pm, for more information on how our services can help your tech business transform digitally and efficiently.

All signs point to the ICT sector as one of the fastest-growing industries in the country today, buoyed by the rapid digitalization across the Philippines.   

At this critical time of recovery when businesses are pivoting their operations to leverage technology and adapt to shifting consumer behavior, mentorship and guidance from experts are valued. Responding to this call, Globe Business announced the recent appointment of Jonathan De Luzuriaga as its brand ambassador for Information & Communication Technology (ICT).  

“With an entrepreneur’s keen understanding of how successful businesses operate, and a clear vision of the spaces where the ICT industry needs to play to help local businesses thrive, his role as Globe Business ambassador will be valuable in co-creating solutions both at an industry level and business operations level,” said KD Dizon, MSME Group Head of Globe Business, who welcomed the partnership as a sign of the company’s commitment to fostering a culture of innovation and tech adoption amongst MSMEs in order to help uplift the lives of their customers.

Paving the way for the Philippine Software Industry with Jonathan De Luzuriaga

A change-maker in the ICT world and a long-time partner of Globe Business, De Luzuriaga’s passion for technology has led him to initiate positive and potentially industry-wide changes that benefit system integrators and independent software vendors, smaller start-up tech companies, and even the local economy. 

Foremost among his objectives is to support the local ICT industry’s drive to attain and sustain global leadership in market share, mindshare, and innovation. Meanwhile, as President of the Philippine Software Industry Association (PSIA), he leads the nation’s efforts in building successful inbound and outbound missions to Asia and other parts of the world while seeking new ways to strengthen and increase the competitiveness of the local digital economy to help businesses grow and uplift the lives of the Filipinos.

“There is no time like the present. Businesses must take advantage of the wide variety of digital solutions readily available to all of us. There is a forecast that the ICT sector will grow by 5% from now till 2022, which further underlines the importance of organizations transitioning to digital. This is why I’m glad to partner with Globe Business because it doesn’t just provide MSMEs like us the right technology suited for our operations but we also share the same vision of bringing the way forward for the Philippine tech industry,” said De Luzuriaga. 

The IT & Business Process Association of the Philippines reported that the IT-BPM industry demonstrated resilience in the face of unprecedented global disruption, adding 23,000 jobs and generating revenues of US$26.7 billion in 2020, a 1.4% increase from the previous year (2019).

De Luzuriaga also established a technology hub in Negros Occidental called Spring Valley Tech Corp, which is pegged as the local counterpart of California’s Silicon Valley. It is a self-sustaining city in the highly progressive town of Bago that fosters a community of professionals and learners who produce digital innovations supported by Globe Business ICT solutions. 

Watch Jonathan De Luzuriaga’s Globe Business Diary video here:

Forging a digitally advanced Philippines with Globe Business

Globe Business supports System Integrators (SIs) and Independent Software Vendors (ISVs) as a partner that provides connectivity and ICT solutions, which they need to grow their business. Among these solutions are Direct Internet for connectivity; Collaboration Tools for convenient file sharing and increased productivity; Globe Labs Application Programming Interface (APIs) for streamlined and efficient customer communications; and Cloud Solutions for safe and secured long-term cloud storage.

Meanwhile, to increase the local MSMEs’ digital literacy, Globe Business has teamed up with the PSIA for a series of learning sessions to impart key industry insights to these tech businesses MSMEs can sign up and participate in several Globe Business webinars such as the Cybersecurity Masterclass happening on September 23, the GSummit on September 18, and various Globe Partner Network Events.

To learn more about Globe Business’ portfolio of digital solutions for MSMEs, please visit our website at  or sign up to talk to an account manager at

30 July 2021, Manila Farm Box, a start-up that encourages individual investment to benefit local farmers, emerged the Hack-it-On grand winner at Globe Business’ virtual hackathon competition, the company’s largest initiative in celebration of the Department of Information and Communications Technology’s (DICT) National ICT Month. Globe Business announced the winners at a virtual awards ceremony together with their partners, the Philippine Software Industry Association (PSIA), the Philippine Computer Society (PCS), and Globe’s innovative developer community Globe Labs.

The Farm Box team, composed of John Lester Mendoza, John Christopher Francisco, Anjenette Lopez and Felix Veroya, proposed an innovative business plan around the incorporation of Globe Labs’ Charging API, SMS API, and Rewards API to increase customer engagement and retention. Their project was judged the most outstanding invention for its ease of use, market viability and social impact.

“This competition has definitely helped us unlock a new level of creativity in coming up with solutions to uplift our local economy through Globe Business’ API Solutions. We are extremely grateful for the opportunity to have worked with key leaders in the IT industry. These innovative solutions will help us engage more people to help our local farmers and growers,” said John Lester Mendoza, Co-Founder and CEO of Farm Box. 

With the theme “Hack-It-On. Own the Power of API Innovation,” Globe Business’ month-long event pitted 50 business start-ups from the IT sector in friendly competition. Through the month-long journey, participants confronted key pain points and critical challenges typically faced by our local MSMEs today as they devised groundbreaking solutions that leveraged Globe Labs APIs.

A trusted partner in digital transformation, Globe’s MSME arm held the hackathon competition to recognize the IT and Business Process Management industry as an enabler of micro, small and medium enterprises.

“We recognize the indispensable role that the IT industry plays in driving the competitiveness and continued digital evolution of our local businesses. Through this event, we hope that we have inspired more businesses by demonstrating what can be achieved by leveraging technological solutions to bring their ideas to life and achieve their business objectives,” said Nicola Ebrada, InfoComm Industry Marketing Lead, Globe Business MSME Group.

The virtual event kicked off on June 18 with enablement workshops for participating teams to give them insights and the know-how for their proposed solutions. The teams were given until June 29 to submit their business plan development.

From the 50 teams that participated in the competition, five teams were selected to demonstrate their solutions during the second leg of the competition on July 23: Team Evocodes, Team Sakap, Team Shop Na Dito, and Team Vioxys. 

Finalists were selected based on business feasibility, tech viability, social impact and usage of Globe Labs API. 

Farm Box, the grand winner in the virtual competition, brought home P200,000 worth of prizes, including a P100,000 cash prize awarded through GCash, tickets to the PSIA Softcon 2021, and 50% discount on the PCS Information Security certification training. As finalists, they also received GMovies vouchers, Globe myBusiness Prepaid Internet Kits, and gift boxes from Globe Business. All the participants received e-certificates of participation.

Relive the exciting Hack-It-On moments by watching the Kick-Off Event and Awards Ceremony on Globe Business’ Facebook page. 

To beef up its support to the IT-BPM industry, Globe Business has also launched special offerings for customers who subscribed to Globe Labs API solutions for a minimum contract value. To know more about Globe Business’ enabling offers for local SMEs, visit

The economy has seen the rapid adoption of digital technologies among businesses to survive and thrive through the pandemic. Recognizing the need to fill the gap, the Philippine government has undertaken several initiatives to further strengthen the digital capabilities of local SMEs. 

“We at the DICT continuously build strong Filipino start-up communities. We want to uplift the technology and business ecosystem of the country and present an opportunity to highlight the best of what the Philippine start-ups and ecosystem has to offer,” shared Emmy Lou Delfin, Director of the ICT Industry Development Bureau of the Department of Information and Communication Technology (DICT).

In support of this year’s National ICT Month, spearheaded by the DICT with the theme “Onwards Through ICT: Building a Stronger Philippine Digital Economy,” Globe Business launched several initiatives aimed at helping micro, small and medium enterprises fast-track digital transformation.

“As a staunch supporter of the ICT sector in the Philippines and the ICT Month, Globe Business believes in creating greater awareness on its valuable contribution to the economy and how digital transformation can fuel its growth,” said Nicola Ebrada, Industry Lead for InfoComm, Globe Business MSME Group. 

Check out the Hack-it-on Kick-off event held last June 18 here:

Fostering an environment for business innovation with Globe Business’ Hack-It-On competition

Globe Business’ biggest initiative for the ICT Month is a virtual hackathon competition themed “Hack-It-On. Own the Power of API Innovation,” which puts the spotlight on the Information Technology and Business Process Management (IT-BPM) industry as an enabler of MSMEs.

The hackathon brought together talented individuals in information technology and business start-ups  to create cutting-edge digital solutions that will empower businesses to thrive today and accelerate the shift towards a connected tomorrow using Globe Labs API solutions.

Participating teams went through enablement workshops to gain insights and techniques useful for their proposed apps or programs. The team with the most  innovative digital solution will be awarded P200,000-worth of prizes from Globe, at the awarding ceremony on July 29.

Globe Business supports ICT Month with special offers for MSMEs

As part of Globe Business’ ICT Month offerings, customers who subscribe to Globe Labs API solutions for a minimum contract value will be able to choose from the following complimentary gifts: an 8th Generation iPad, up to P50,000 worth of GCash Credits, or Paid Training amounting to P30,000.

With Globe Business, MSMEs have five options of API solutions to choose from:

Meanwhile, to help enterprises operate more efficiently despite current restrictions, Globe Business also launched several special offers to make remote working more productive.

Companies can choose from a range of subscriptions such as myBiz Data Plan 999, a 20GB data plan inclusive of a pocket wifi or a Samsung Galaxy Tab A 8.0; Google Workspace, which includes productivity apps like Gmail, Drive, Docs, and Meet; Cloud Payroll, to automate salary computations, reduce errors, and track employee hours accurately; and many more. 

Learn more about the InfoComm ICT month offers and activities at

With the extended lockdown,  more businesses realize that going digital is a must to survive and thrive. For entrepreneurs who want to revamp their business but are intimidated by complicated jargon and too many options, Globe myBusiness Academy (GmBA) introduces ‘solu-Shawn’, a go-to digital coach who can guide them on their journey.

Shawn’  is an online guide who can help business owners understand the many technology options open to them, to help them run their operations more smoothly.  In his video series “Solutions from Shawn”,  he explains different ICT tools and solutions in a simple and straightforward way.

“We want to break the barrier that prevents MSMEs from enhancing their business operations. ‘Solutions from Shawn’ is our way to equip entrepreneurs with the understanding of how they can maximize these tools to support their daily business activities,” said Globe myBusiness Strategy and Marketing Head Maridol Ylanan.

For its debut video, Shawn explains in three minutes the Application Programming Interface (API) solution —or simply put, a software that allows communication between two applications to make businesses run more smoothly. 

API’s in fact solve various business day to day operational issues.  School administrators who struggle to stay connected with parents, students, and staff or BPO firms that don’t have enough agents to field calls, may find APIs useful in solving various business operational problems. How? Shawn teaches us that APIs will let schools send messages in bulk to families and faculty,  and enable BPOs to respond to concerns of multiple customers all at once.

Shawn’s upcoming videos include Cloud Payroll, Cybersecurity, and Cloud Solutions will clearly explain how each solution can be useful across various scenarios in different industries.  The video series will be a boon to business owners who want to thrive in an increasingly tech-driven economy.  

About Globe myBusiness Academy

Globe myBusiness Academy provides its members access to insights, tips, and exclusive online videos that empower entrepreneurs. It is an online learning site designed to provide business owners and decision makers with easy access to articles and insights from industry experts.

To learn more about Globe myBusiness Academy and ICT Solutions videos from Shawn, visit Solutions from Shawn by Globe myBusiness | Globe myBusiness Academy.

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Technology has changed how we do our everyday tasks. It has even changed the way we take information in. This quick development is a big challenge for businesses. How can you let yours stand out in this digital age?

Because of the internet, businesses now market their products and services differently from before. And that’s only in the past 10 years. Traditional media (such as print, radio and TV) has started shifting to a mix of traditional and digital media, through the use of multimedia or rich media.

Compared to traditional media, rich media like videos can engage your audience more through combining movement, visuals, and sound.

Today, equipment is more affordable, and production methods are easy to follow. You can now create rich media content easily and cost-efficiently.

But before you dive into your first multimedia marketing campaign, carefully plan and look into tried and tested practices. Joseph Teoxon, Managing Partner of Go Motion*, shares how best multimedia practices can help you find your distinct brand voice.

Go Motion is a company that builds creative solutions and bold methods that challenge conventional thinking. Go Motion supports 21st century design and creates compelling and engaging video content for brands.

They know the online market well and encourage small and medium enterprises to:

1. Know your customers.

Knowing your audience is already half the battle. When you understand what catches their interests and attention, you craft an effective message that will keep them engaged.

2. Have clear communication objectives.

3. Know your unique selling point.

4. Be creative.


Strategic marketing requires lots of effort and man hours from your team. This is a challenge for SMEs as you’re focused on constantly offering high-quality products and services.

Instead of spreading yourself too thin operating and marketing your business, Globe myBusiness could be your reliable partner. Globe myBusiness can support you in all stages of your business venture — without breaking the bank.

Maximize your business potential through Globe’s products and solutions specifically designed for SMEs. Companies like Go Motion, which has scaled up, need reliable premium connectivity. Direct Internet raises your workforce’s efficiency and productivity through stable and fast internet connection because it reduces the time spent on waiting for uploads and downloads to finish.

To market your business to the right audience, take a look at the Globe myBusiness Ad Creator. It is the first tool that enables businesses to create ads on Facebook without the need for a credit card. Through the Globe myBusiness Ad Creator platform, you can run Facebook ads and charge your advertising expense directly to your Globe myBusiness Postpaid Bill. This removes the risk and the hassle that using your personal credit card for business expenses might bring.

*Go Motion is powered by Globe myBusiness.

To know more about how digital marketing through Globe myBusiness can help your business grow aggressively yet affordably, visit this website.

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