The pandemic situation may not have changed, but everyone’s lifestyle and behavior have. This undeniable change came as a shock to many business owners and the entire industry. Many were left behind, closed down, or handicapped to adapt. Nowadays, it’s only the strong and well-equipped who survive. Customers are now rearranging their lives when it comes to retail, switching priorities, changing lifestyles, and developing new shopping habits.
The industry is now on a fast track to indoor convenience: If you can do it without leaving the house, why leave? Homes have become everyone’s new safe space. Distances have grown wider and that separates you from your consumers. The reliable and genuine connections between you and your customers become scarce.
This is what makes digital tools so valuable because digital is now preferred over physical. Cashless payments, instant virtual notifications, and wireless connectivity are the names of the game. In a time of confinement, nothing is worth more than a sense of freedom without anything holding you back.
These are the exact tools that Spruce Designer Network Inc. utilized from Globe myBusiness during the earlier months of the pandemic. As a relatively young business at the time, getting their name out was the top priority. How would potential customers know about them if they didn’t want to leave home? They took advantage of where their target market is — they used the internet and social media.
Spruce is a retail and distribution company. They specialize in bringing in global and local Filipino designer fashion lifestyle brands. They provide unique shopping experiences in several stores throughout northern and southern Mindanao.
With the pandemic, they worried about how to keep their customers safe while shopping. This affected their sales, but they quickly adapted with their top product — flip-flops.
“Our biggest challenge was how to keep our people safe. How to reach customers who were now at home,” shared Trisha L. Tamparong, Spruce’s Corporate Treasurer. Along with her team, they recognized the market’s behavioral change immediately and acted on it early on.
After identifying flip-flops as a home essential, they focused on its online marketing. “Because our number one product at the store is considered a home essential, all we had to do was get the product out there!” she added.
They decided to turn to their website and social media accounts to reach their customers at home. Because they already offered cashless payment options, sale inquiries came soon enough. “We are thankful for Globe myBusiness for encouraging us to set up and offer GCash services years before the pandemic started,” Tamparong said.
To the present day, Spruce’s business remains steady. They are currently in the final stages of further digitalizing their processes. This has been steadily increasing their online shopping services. Now they’re setting up their Human Resource Information System, nurture relationships with delivery partners, and applied other digital tools from Globe myBusiness.
“There are tough months and great months but overall, we are very fortunate and blessed to still be here and thriving in the new normal.”
Digitalizing traditional processes takes away the hassle of physical procedures like optimizing your business’ efficiency and streamlining internal operations. This made Spruce more agile and flexible, able to reach customers easier, deliver better, and take on the challenges that have come their way. Globe myBusiness ensures that businesses like Spruce are built better prepared and better equipped for adapting to anything. Digital solutions – ranging from simple to complex – gets you ready for this new age, and it’s a trend that’s here to stay.
As the new normal continues, so will the changes in consumer behavior. It’s time to strengthen and revitalize your business into the digital landscape with Globe myBusiness. Medical assessments for your employees, logistics tracking, or loyalty programs for customers? Globe myBusiness can fashion the right solutions you need.
If you’ve already invested in Globe myBusiness for your digital needs, the company has more to offer. Here’s an exclusive promo with an instant reward for your digital investment. Until March 31, you can get cashback via GCash when you avail of any connectivity product and any digital solution.
Globe myBusiness offers exclusive bundles to new and existing customers on any mobile or broadband plan. Digital solutions included in the bundle are M360, GCash for Business, KonsultaMD, Rush Royalty, Google Workspace, Cloud Payroll and HR Information System (HRIS), and Vehicle Tracker.
Reinvent your business and make it stronger with Globe myBusiness digital solutions. Make it ready for anything. Learn more here.
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