The Christmas season brings out the rush in holiday shoppers. Malls are crowded, bazaars are packed, and online shops are swarmed. Everyone is buying gifts in this time of giving.
For an entrepreneur, it’s also an opportunity to give back to your customers. You can create holiday cheer through your products and services by offering special discounts, promos, and loyalty rewards. In addition, you can use this opportunity to grow your business in this festive and prosperous season.
Here’s a rundown on why it’s important for your business to create a Christmas promo.
During the holiday season, more customers go out with their families, friends, and loved ones. Notably, this is when private companies as well as government offices usually allow them to take a vacation.
This is apparent in the surge of customer activity at malls, holiday bazaars, resorts, and other leisure spots that are usually reported in the news.
With this in mind, business owners can expect more demand for products and services in major public squares where business activity is high.
Business owners can expect shoppers to have more money to spend during the holidays. After all, this is the season when consumers receive their much-awaited 13th month pay as well as holiday bonuses.
However, shoppers are not so eager to spend it all hastily. They still prefer great deals and offers to make the most of their cash. Some flock to brick and mortar stores while others surf the web for affordable gifts.
Department stores, apparel outlets, and toy shops usually offer discounts ranging from 25% to 50% as well as “buy one-take one” promos on their select products.
Some major brands offer special Christmas rewards to loyal customers who consistently purchase their products throughout the season.
One good example is how food and beverage stores would offer exclusive rewards such as planners, gift cards, and other essentials to loyal customers as a way to make them feel special this Christmas.
If your business can offer a hot holiday reward, you can expect customers to spend generously on your goods and services.
During the holiday season, business owners usually create a clearance sale to clear their shelves of surplus that they were not able to sell before.
For example, some department stores offer clearance sales at reduced prices ranging from 60% to 90% worth of discount. This is because they want to replenish their inventory with new stock.
With a fresh inventory, your business is able to start offering new products once the new year arrives.
With more customers, more demand, and more purchasing power, your business is not the only one wooing holiday shoppers.
Offline and online, businesses are offering their own special discounts, offers, and rewards to attract more customers. At malls, online shops, and bazaars, the market is competitive—almost every shop has their own Christmas promo.
Get ahead of your competition. Study your market. Be on the lookout for activities of competitors, and analyze how you can rise above it. With this, you can create a promo that can attract shoppers and grow your business.
For more business tips and event invites this holiday season, sign up to Globe myBusiness Academy today for free.
The “ber” months mark the beginning of the holiday season in the Philippines. A shopping rush is coming, so it’s time for entrepreneurs to plan and gear up.
Holiday preparations in the country are like no other. As early as September, shoppers are already placing orders to organize grand celebrations like lavish street parties, religious feasts, and gift-givings.
As shoppers are preparing to hit stores across the country, business owners should also make preparations for the “ber” months, the most lucrative time of the year.
Turn the Christmas season into a prosperous one with these holiday business tips:
Identify the goals you want your business to achieve for the holidays. Write them all down. Make sure they are specific, realistic and measurable. Explain how you will be able to achieve them within a period of time.
Exceeding a sales target, engaging more customers, and expanding your reach on social media are examples of business goals that you can set.
Holidays are the seasons of giving. You can attract shoppers by providing creative guides and catalogs that feature your products and services.
Customers love getting more than what they pay for. Create good package deals, holiday coupons, special discounts, and exciting rewards to increase your sales.
Give out free merchandise such as pens, mugs and t-shirts bearing your company’s logo to frequent customers. Placing digital vouchers is another great and affordable way of giving out discounts and freebies. This doesn’t just stimulate sales, it can also establish loyalty among customers, and additionally work as marketing materials for your brand.
The Internet provides a great platform for entrepreneurs to showcase their products, promotions and holiday offers online.
Engage shoppers during the “ber” months by creating a campaign and setting a theme when you promote your products online.
Set a festive mood by adding a little flair to your website and social media profiles. Entice your customers with multimedia content such as holiday-themed photos, videos, and graphics. Emotional content touches the hearts of Filipinos during the holidays — this can be a good way to connect with your customers on a deeper level. It’s about putting out content that will help your consumers relate with your brand.
During the “ber” months, having more shoppers means meeting a higher demand. Make sure that your inventory is fully stocked for the holidays.
Order more stock if demand exceeds your inventory, but don’t buy too much. Prioritize products that are in high demand.
Use digital tools to seamlessly keep track of your business’ sales, revenue, and expenses.
The holiday rush means businesses have to operate longer hours to accommodate more shoppers.
To be ready for the “ber” months, prepare your company’s holiday schedule as early as you can to ensure a smooth and organized business operation.
Meet your employees and plan the schedules and shifts to be implemented. Ask your employees if they will be working overtime, or if they will be taking some time off for a vacation.
With a determined mindset and efficient management, your business will surely be ready for the holidays.
For more holiday tips and tricks, sign up to Globe myBusiness Academy today!
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