In the past few months, the global COVID crisis has brought on a massive change in the way the world is operating. People are working at home, public spaces are closed, and social distancing is a priority for everyone — and it doesn’t look like things are going back to the way they were any time soon. These changes are forcing industries to quickly adapt in order to survive and thrive in the “new normal”.
So what can restaurant owners expect in this new landscape? Here are a few glimpses into what the future of dining may look like and how you can adapt to them.
Perhaps one of the more evident shifts seen during the quarantine period is the surge of takeout and deliveries due to customers no longer dining on-premise. Explore ways that your restaurant can optimize these services in order to keep up with the demand.
According to hospitalitytech.com, safety and sanitation will take priority over efficiency in a post-COVID world. This means more cleaning will be required and contact points between customers and staff will be scrutinized more closely. Customers will also demand more transparency in terms of the sanitization protocols when it comes to food handling and packaging.
Following the fashion of social distancing, the fewer points of contact with other people, the better. This could mean more online-only payments, curbside pick-ups from restaurants (meaning delivery men will no longer be handling the food), or contactless deliveries where riders simply leave the food at a designated area (and not coming into contact with the customer at all) will become prevalent.
Because WFH systems are in place, this means that managers and restaurant owners may not be able to be onsite as often as they used to be. However, it’s still fully possible to be on top of your restaurant’s operations wherever you may be. CloudPOS is an easy and effective tool that allows you to track your inventory, monitor real-time sales, print BIR-accredited receipts, and even create loyalty programs remotely. This Globe myBusiness product, bundled with a Fixed Broadband connection, conveniently offers the flexibility and organization you need to stay on top of business no matter where you may be.
From third party delivery apps to digital customer loyalty programs, that can be easily powered with Rush to QR-code based menus, restaurateurs are looking at ways that tech can help make off-premise dining and contactless transactions more efficient. Restaurants are also now relying on digital spaces over physical spaces, as they advertise and communicate more through digital means. Staying on top of the latest digital solutions can mean equipping yourself and your restaurants with the best tools to survive the quarantine period.
It’s inarguably a difficult time for most industries and being able to pivot quickly is proving to be necessary to survive. As restaurant owners, keeping an eye out for ways that the dining landscape is changing, listening to your customers, and exploring new solutions can help your restaurant stay afloat. While it seems uncertain when the crisis will be over, what is clear is that changes are inevitable and that they’re going to be here for a while.
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In a world where social distancing and staying at home is encouraged due to COVID-19, some industries and businesses are opting to close down during the quarantine period. However, food services are still undoubtedly essential to many Filipinos, which means restaurants are finding ways to continue operations and adapt to current conditions.
One of the clearest trajectories that we’re seeing in this shift is the rise of takeout and delivery services. Even restaurants that didn’t have these options before are now offering it in order for their businesses to stay up and running.
So how can restaurateurs optimize and enhance their takeout and delivery services to keep up with the demand? Here are a few ways to do so:
Perhaps one of the simplest ways to get your dishes to the homes of your diners is to partner with one of the several food delivery apps available today. More and more Filipinos are turning to these services to find restaurants that they love and to discover new ones as well. The best part is that these apps handle the riders, so you can focus on preparing your food.
It goes without saying that because customers are no longer able to visit physical establishments as much as before, the majority of communication with diners relies heavily on text, phone calls, or online messaging. When handling deliveries and takeout orders, ensuring that your staff is accessible to your diners by equipping them with phones that have internet and SMS will make for faster, smoother, and more efficient transactions.
Without the benefit of physical establishments, social media plays a bigger role in increasing awareness of your restaurant. Posting daily on Facebook, Instagram, or even using SMS blasts will let your customers know that you’re available to deliver their favorite dishes.
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Take some time to study your menu and look into what packaging will work best with your dishes — will simple paper takeout boxes do, or will you need containers that have separate compartments for sauce?
Also, try to work together with your staff to find the best way to package your food so it survives the delivery trip and gets to your customers’ homes neatly.
Because restaurants are operating at a limited capacity, many of them are minimizing their menu choices to dishes that are fit for delivery. Doing this can make sure your kitchen is running efficiently and is not being stretched too thin, and that your customers are receiving their food fresh and on time.
Everyone is going through major adjustments during the quarantine period and it seems that these changes will be around for a while. Learning to adapt to the situation by optimizing the way you handle takeouts and deliveries will allow you and your restaurant to ride out and the crisis and stay ahead of the curve.
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