The seismic shift to remote work left businesses scrambling to adapt to a new agile way of working. Moving to an online set-up also meant that leaders needed to find new ways to connect and engage with employees, in order to strengthen workplace culture and drive productivity.   

As HR professionals and people managers know, fostering employee engagement involves strategic and continued communication that builds belief, respect, and trust within the organization. Beyond creating good team rapport,  this also has a proven positive impact on the company’s bottom line. At the end of the day, employees are the most important assets of a company.

This was the most important takeaway from the first session of Globe Business’ “Malasakit sa Manggagawa”, an online kapihan series exclusive for its MSME clients. 

“We developed these learning sessions as a venue to share best practices and actionable insights intended to empower HR leaders and people managers to address people and business challenges they face every day,” said Jojit Lañas, Globe Business Sales Cluster Head for Visayas and Mindanao.

Strong employee engagement begins with effective leadership

Mark So, the founder and CEO of Businessmaker Academy and HR Club Philippines, couldn’t emphasize enough the role that leaders play in keeping their workforce engaged.

“Business leaders who build trust and integrity by keeping an open line of communication with their staff, involving employees in important decision-making processes, and giving personnel encouragement to boost confidence, succeed in keeping the workforce more productive and engaged,” said So.

He also emphasized that operating with empathy and showing the employees a clear forward path to growth will have more productive and happier workers who will adapt to changes with ease and less resistance.

Extending “malasakit” and implementing technological innovations enables better employee experience 

Sharing some of Globe’s successful initiatives that helped keep their employees connected and productive during the pandemic, Vicky Marquez of Globe’s Wonderful Employee Experience Team gave three powerful and doable tips to help HR teams craft creative ideas to keep employment engagement dynamic in their companies:

“Applying all these, Globe has been able to come up with innovative ways to empower and engage our employees even as they work remotely,” she said. 

Meanwhile, to keep track of its 8,000 employees nationwide and ensure their welfare as the pandemic raged, Globe also launched its COVID-19 disaster response chatbot named DUDE (Digital Usher for Disasters and Emergencies), that helps keep every employee safe by providing accurate information, safety tips, regular health check-ins and support hotlines.

DUDE was a huge success as it became a friendly and comforting fixture in the life of Globe employees during the pandemic. 

“More than fancy technology, malasakit begins with genuine care and delivery at the end of the management,” added Marquez. “At Globe, we believe in the ‘circle of happiness’ where engaged employees lead to delighted customers, and satisfied shareholders,” she said.

Globe Business is one with SMEs in taking care of an organization’s greatest assets, their people. To know about the next “Malasakit sa Manggagawa” session and the selection of HR tools you can utilize for your company, get in touch with your Globe Business account manager or visit


For more information, please contact: 

Globe Telecom, Inc.

Yoly C. Crisanto

SVP, Corporate Communications

Email Address: 

Globe Press Room:

Twitter: @talk2GLOBE │ Facebook:

HR Club Business Network Powered By Businessmaker Academy

1503A West Tower Philippine Stock Exchange Bldg (Tektite), Exchange Road, Ortigas Centre, Pasig City, Philippines

Tel. Nos : (632) 8687-4445, 8687-4645, 8687-3416 loc. 813

Mobile No : +63927-8913663

Telefax No : (632) 8687-4645 loc 814



A year since the COVID-19 pandemic broke out, and the way we work still has not changed. Even with more people being vaccinated, businesses continue placing a premium on the safety and health of their employees. Thus, remote work continues to be an essential part of business continuity. However, even with organizations swiftly shifting to digitization and adapting work-from-home solutions, the pandemic has clearly underscored the urgency on the need to adopt agile and scalable work models, especially for human resource operations.

Moving towards the post-pandemic era, ineffective HR rules like bureaucracy and uniformity should be replaced with a responsive, flexible, and innovative framework.

Globe Telecom, with more than 8,000 employees, is no exception. Focusing on simplicity and speed, they have been able to innovate employee engagement when it was needed most.

Redefining the HR Management Model: Employees First

Globe understands that shaping a company’s culture starts at caring, or malasakit, for its employees. Employees who are cared for are more engaged and productive, which translates to better business. New programs for empowering, enabling, and engaging employees based on the following principles were created while the pandemic was underway:

(1) Think Win-Win, (2) Be Human, and (3) Keep Things Simple.

One great example is how Globe managed to keep track of the 8,000 employees across the country.

At the start of the pandemic, Globe required employees to check in about their health status. On average, the company recorded 30 to 60 percent of responses on Google forms alone. However, this was too much to keep track of and relied on a culture of compliance, which was not sustainable given the duration of the pandemic. So, on March 27, 2020, Globe launched its COVID-19 Disaster Response chatbot called Digital Usher for Disasters and Emergencies (DUDE).

DUDE is a chatbot that would regularly check in with Globe employees first thing in the morning. It helped the COVID-19 Response Core Team keep track of employees. It also provided accurate information, health check-ins, safety tips, and a medical and mental health support hotline. The bottom line here is, Globe understood that more than fancy technology, innovation should also provide genuine care and swift delivery from their end.

Engaged Employees, Empowered Business

A company’s HR team plays a crucial role in an employee’s experience. Research has shown that when HR facilitates a positive experience for an employee, there is a better chance they will outperform themselves. Better employee engagement equals better business. Globe Business understands this and wants to help you strengthen your HR team’s programs through easily adaptable solutions.

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