Lazada’s Strategic Partnerships Lead, Mr. George Tongol talks about how you can drive your own business breakthroughs in the e-commerce platform.

When you look at how much time people spend online and on social media, you will understand how much potential it holds for your business. According to a 2021 report, the Philippines spends an average of 10 hours and 56 minutes on the internet daily via any device. We also spend the most time on social media, averaging four hours and 15 minutes一almost double the worldwide average.

How are you using this to your advantage? Although social media has long been used for promoting brands and expanding customer reach, it is also emerging as an independent online sales platform. Leading sites like Facebook, Instagram, and Tiktok, for instance, are frequently updating and introducing their latest features to create a more business-friendly vibe.

You need a solid plan to integrate social media into your sales strategy. Start with these steps:

1. Select the right platform 

You need to go where your customers are to determine which social media platforms can give you more product visibility. Monitor these to learn where they discover and engage with your brand the most. Then select the top sites where you can sell your products or services and increase your online presence there.

You can also survey your target audience on different social media platforms and find out where most online shoppers would highly make purchases. Once you have decided where to sell, maximize the social media platform’s features to improve your online storefront.

2. Create appealing and relevant content 

A shopper experience index in 2021 revealed that nearly a third of consumers rely on social media to learn about new products. This is why it’s important to provide relevant information that will help potential customers understand your products without having to go to a separate page to find what they are looking for. Indicate and update prices. Add short and snappy product descriptions about its features and uses.

Make sure to curate your photos and make them visually appealing as well, to entice others to purchase your products even more. Give them ideas by sharing practical tips on how to use your product. This type of shareable content will likely make its way to their friends’ inboxes, too.

Build the credibility of your brand by adding a star rating widget, and allow users to provide their feedback for social proof. 

3. Take advantage of the connection you establish with customers by making specific offers

According to Hootsuite, 59% of customers expect to message businesses to make purchases.Take time responding to all customer queries as soon as you can. Likewise, humanize your replies with a pleasant tone to show your brand’s personality. This way, you can foster genuine connections with prospects.

Rather than giving a simple answer to a question, take the opportunity to recommend specific products, share a direct link to purchase, and offer a promo code as a way of securing the sale assertively.

4. Maximize the potential of multi-channel E-commerce

The rise of social media as a direct selling tool is ushering in the development of multi-channel commerce platforms. Integration with the latter makes it possible for businesses to create a central hub for its various sales channels to streamline business processes, eliminating the need to transfer from different portals every now and then.

ChatGenie is a perfect example of a multi-channel E-Commerce platform. It is an all-in-one solution that provides businesses the opportunity to create their online store through social media. ChatGenie’s numerous functions help businesses sell products, automate orders, process payments, and track deliveries to provide customers a hassle-free buying experience with just a few clicks.

5. Use analytics to measure the success of your strategy–and plan next steps 

Social media analytics tools offered by Hootsuite, BuzzSumo, and Google are crucial in determining the best platforms that followers use to engage with your brand. These confirm the effectiveness of your strategy in selling products directly from social media by calculating the number of likes, shares, and comments about your content. 

If necessary, analytics results could also suggest the need to adjust your sales approach and make your content more compelling to prospects. Take note that social media analytics can gauge customer behavior to understand the customer journey aside from measuring sales.

As more business owners realize how vital social media is to increasing sales, Globe Business sees the need to help MSMEs build their capabilities in social commerce. ChatGenie is among many digital solutions that help simplify the sales journey for both customer and seller, and give businesses the ability to make data-driven decisions. To help you set up your shop, Globe Business offers different payment options plus free onboarding sessions from our training experts.

Learn more about ChatGenie by talking to a Globe Business agent today.

MANILA, SEPTEMBER 21, 2020 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Globe myBusiness, held a Sellers’ Masterclass Webinar for Globe myBusiness Micro, Small, and Medium Enterprise (MSMEs) clients last September 15. The one-day exclusive masterclass featured key speakers from Shopee and Globe myBusiness, equipping sellers with in-depth e-commerce knowledge and skills to help them scale and succeed online. 

Nicola Ebrada, Industry Lead for Supply Chain at Globe myBusiness, said, “We at Globe myBusiness, are the digital solutions partner of MSMEs. Guiding our customers towards digitalization has always been our focus, even before the pandemic. We believe that having this Sellers Masterclass with Shopee, who is also one of Globe myBusiness’ valued customers, will enable our MSMEs to easily transition to the online retail space and help us uplift our local industries.”

As digitalization takes on greater significance for SMEs and entrepreneurs in light of the Covid-19 pandemic, this initiative serves as a vital stepping stone for both Shopee and Globe myBusiness sellers to understand and utilize the platform to achieve long-term success online. During the masterclass, sellers learned how to tap on marketing tools on Shopee and utilize effective advertising tactics to amplify their online presence and boost online sales.

Martin Yu, Associate Director, Shopee Philippines, said, “Our partnership with Globe myBusiness reflects one of our key commitments for this year, which is to help economic recovery for our local MSMEs, sellers, and brands. Undoubtedly, this pandemic affected the Filipino community and brought about many challenges, especially to business owners. Together with Globe myBusiness, we will continue to accelerate our seller empowerment efforts and provide them with opportunities to sustain and grow their businesses.”

To build on the success of the Sellers’ Masterclass Webinar, Shopee and Globe myBusiness will launch the Shopee Live Super Seller Rewards campaign. The upcoming initiative encourages sellers to leverage Shopee Live as an effective marketing tool to boost online sales and amplify their online presence. With Shopee Live, brands and sellers can interact and connect with their fans and consumers in real-time, offering an interactive shopping experience.

Shopee is committed to further helping small business owners recover from the aftermath of the pandemic and will continue to partner with Globe myBusiness to help uplift, educate, and support Filipino MSMEs this year. 

Download the Shopee app for free via the App Store or Google Play.

Manage your business efficiently wherever you are with Globe myBusiness’ mobile and broadband offers. Visit the Globe myBusiness Shop to know more: https://www.globe.com.ph/business/sme/shop/gallery.html

Post-COVID scenarios and discussions vary for businesses across different regions. Nonetheless, MSMEs remain to be the lifeblood of the country’s economy, and no matter how different the local, customer, and resource realities are, businesses should continue to be adaptive. It’s crucial to learn how to future-proof your business, knowing the right ways to pivot and incorporating digitization strategies to bridge the gap.
 
Globe myBusiness Academy invites you, VisMin MSMEs to CONNECT: An Online Business Matching event to connect you to investors, enablers, suppliers, and even potential customers!

 
As entrepreneurs, despite having different conditions factored into your day-to-day operations, no one has the perfect formula for navigating the current landscape during these challenging times. It’s crucial to invest in the right resources with concrete next steps to move forward not only to survive but to thrive.
 
Globe myBusinessAcademy’s Connect is a business-matching event to help MSMEs recover. Together with partners from different industries, CONNECT is a platform to establish connections and create networking opportunities that will help MSMEs bridge the gap between idea and action.
 
By design, Globe myBusiness Academy’s CONNECT will provide key insights from industry experts in terms of the standards that every business should take into consideration. Success stories of MSMEs who have gone through this journey would also be shared. 
 
Check out our lined up program below:

TIMEACTIVITY
3:30 PMOpening Segment
3:35 PMOpening Remarks
– Maria Elena C. Arbon, Assistant Regional Director, DTI
3:45 PMKeynote Speaker 1:
Post-COVID-19 Business Strategies: What Consumer Trends To Expect in Order to Adapt
– Josiah Go, Chairman, Mansmith & Fielders, Inc.
4:00 PMKeynote Speaker 2:
The Entrepreneurial Mindset: Making The Right Decisions to Adapt
– Audrey Regis, Owner & President, Audrey’s Confectioneries
4:15 PMQ&A
4:25 PMBusiness Matching, Culmination, Raffle

The business matching segment of the program will connect you to the right resource speakers and groups based on your businesses’ profiles. Get a chance to learn more about the right tools and must-haves that will help your business adapt and bounce back across the supply chain!

BREAKOUT ROOM 1
Taking Your Business Online with e-Commerce
MODERATOR: BLINKY DE LEON
BREAKOUT SESSION ROOM 2
Digital Marketing for Small Businesses
MODERATOR: RJ LEDESMA
Innovating to e-Commerce with Lazada Philippines

– Petrus Carbonell, Head of Business Development, Lazada Philippines
Innovations in Digital Marketing: The Great Reset with AdSpark

– Joey Flores, Head of Strategic Services, AdSpark
Opportunities during the Pandemic: Streamlining and Digitizing Logistics with Mober Philippines

– Dennis Ng, Founder & CEO, Mober Philippines
Innovations in Telehealth with KonsultaMD

– Bonbon Chua, KonsultaMD Consultant
Finance For All: Financial Inclusion Through Technology

– Cathlyn Pavia, AVP, Enterprise-Partnerships and FSI Sector, GCash
Maneuvering Through the Changing Consumer Landscape: Innovations in Loyalty Marketing with RUSH

– Jeferson Cruz, Customer Success Head, RUSH
How to Source Goods for Your Online Business

– Ryza Razo, Marketing Director, Zilingo

Join us on September 1, 3:30 PM and CONNECT with us!
Click here to Register: bit.ly/GmBACONNECTxVISMIN!

In every post-COVID discussion for small businesses, we’re sure you’ve heard it all: Digitizing, pivoting, and future-proofing your business are essential. The question is: how do you actually digitize, pivot, and future-proof? Who can you approach to answer all your unanswered questions – and actually bridge the gap between bouncing back in theory, and doing it?

Globe myBusiness Academy invites you to CONNECT: An Online Business Matching event to connect you to investors, enablers, suppliers, and even potential customers!

As entrepreneurs, we are struggling to navigate during these challenging times. It’s crucial to invest in the right resources with a concrete fool-proof way forward not only to survive but to thrive.

Globe myBusiness Academy’s Connect is a business-matching event to help MSMEs recover. Together with partners from different industries, CONNECT is a platform to establish connections and create networking opportunities that will help MSMEs bridge the gap between idea and action.

By design, Globe myBusiness Academy’s CONNECT will provide key insights from industry leaders in terms of the standards that every business should take into consideration. Check out our lined up program below:

TIME ACTIVITY
3:30 – 3:45 PM Opening Suite
– Welcome Remarks: DTI
3:45 – 4:00 PM Keynote Speaker 1:
Post-COVID-19 Business Strategies: What Consumer Trends To Expect in Order to Adapt
– Patrick Cua, Nielsen Philippines
4:00 – 4:05 PM Q&A
4:05 – 4:20 PM Keynote Speaker 2:
Digitization Strategies: What Does “Pivoting to Digital” Really Mean and How Can I Do It?
– Geia Lopez, Google Philippines
4:20 – 4:25 PM Q&A
4:25 – 5:30 PM Business Matching, Culmination, Raffle

 

The business matching segment of the program will connect you to the right resource speakers and groups based on your businesses’ profiles. Get a chance to learn more about the right tools and must-haves that will help your business adapt and bounce back across the supply chain!

BREAKOUT ROOM 1
Digitizing My Sales Channels
MODERATOR: RJ LEDESMA
BREAKOUT SESSION ROOM 2
Creating an Agile, Digitally-enabled Supply Chain
MODERATOR: SONJIA CALIT
BREAKOUT SESSION ROOM 3
Maximizing Digital Marketing Channels
MODERATOR: KA ANTONIO
Innovations in Retail and e-Commerce with Lazada Philippines Innovations in Telehealth with KonsultaMD Innovations in Digital Marketing with AdSpark
Innovations in Loyalty Marketing and E-Commerce with RUSH Innovations in Logistics with Mober Cashless Transactions with GCash
Cashless Transactions with GCash
Q&A with Representatives from Mober, KonsultaMD, Globe myBusiness
Q&A with Representatives from AdSpark, GCash, Globe myBusiness
Q&A with Representatives from Lazada, RUSH, GCash, Mercato Academy and Globe myBusiness
Raffle, Pitch Event Invitation, Press Kit Distribution

 

Join us on July 15, 2020, 3:30 PM and CONNECT with us!
Click here to Register: bit.ly/GmBACONNECT!

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