The pandemic changed our outlook almost overnight. Pre-lockdowns, Filipinos were cautious adopters of e-commerce, but now we embrace it and see it as essential. Resilience and compassionate listening have been key for many Filipino entrepreneurs to adapt to the times. One of them is Canlaon Mart, a diversified retail business in Canlaon City, Negros Oriental. Focusing on their customers’ needs, they found ways to adjust their offers and operations, partnering with Globe Business to help them pivot digitally in the new normal.

Through this mindset, they’ve grown from being a food and beverages retailer and wholesaler and ventured into fuel, hardware, farming, exclusive dealerships with San Miguel Beer, Tanduay, and Coca-Cola, and even financial services like Perahub for money remittance and BDO Cash Agad for ATM Cash withdrawals. “All of our ventures are driven by what the market needs,” says owner Jeff Rey C. Jalandoni. Adapting digital innovations with Globe Business’ help is just another way they’re leaning into what their customers are looking for.

Resetting to a New Landscape

Being an essential service provider, Canlaon Mart was saved from shutdowns during ECQ. However, food supply dwindled due to manufacturing disruptions, travel restrictions, and periodical liquor bans. Demand for fuel dipped when people stayed home. 

“As a precautionary move, we were obliged to centralize operations to our main branch to implement health protocols and consolidate manpower. We increased inventory of goods experiencing supply disruption. We changed how we handle transactions like ordering, payment, and banking from face-to-face to online, minimizing travel as our bank is 40 km away. We were increasingly dependent on internet connectivity to adapt to the pandemic.”

Since their customers needed internet too, they partnered with Globe and TM to provide prepaid load in the mountainous areas unreached by cell towers or motorcycles. The initiative is called Piso Wifi, powered by P2P Wireless Networking, and it answers the “need for connectivity that evolved from optional to essential” at an affordable price. 

Strong Internet Connectivity: A Permanent Business Need 

For Jalandoni,  “Globe Business is a trusted technology partner” with customizable services and a supportive team that propped up his business’ diversification pursuits. As a Direct Internet subscriber, Canlaon Mart enjoys a dedicated, uninterrupted connection with equal upload and download speeds, serving as a “lifeline for the network in mountainous communities and the entire business.” Remote monitoring and improved security is also made possible by Globe’s Managed CCTV, allowing them to focus on their core business.  

Inevitably, technology will advance and impact everyone in the coming years. Let Globe Business be your partner in finding the best digital solutions — from mobile internet to cybersecurity — for greater success. 

Staying healthy becomes a real priority for everyone as we claw against COVID-19 and its socio-economic repercussions. As medical frontliners defend our forts within the walls of hospitals and clinics, safeguarding patients’ and medical workers’ healths through social distancing is key to meet today’s demands and needs. This is why many clinics nationwide expanded to teleconsultation and home service. Among them is the Keralty Group, a trusted healthcare provider since 1954 that began in Spain and expanded to Latin America, United States, and Asia — starting with the Philippines in 2016. Their nine strategically located facilities like Megaclinic (Mandaluyong), TopHealth (Manila), and MetroSanitas Festival (Muntinlupa) have one goal: provide world-class Multi-Specialty, Ambulatory Surgical clinics in the country. 

The Global Health Shock 

When the virus started to wreak havoc and we knew little about how it was transmitted, the biggest challenge was “ensuring patient and staff safety, so we made sure proper infection control is implemented,” according to Keralty Clinics Philippines’ Business Development Director Philip Neri Estocada. Walk-in services started picking up post ECQ, but even more so for their online and telemed services that they supplemented their operations with technology and reliable connectivity.  

Keeping  Online Healthcare Safe and Efficient Thru Technology

As a healthcare facility, patient records had to be accessible but confidential. For that, Keralty relies on Globe Business, their “partner in innovation,” says Estocada.

With Globe Business’ Direct Internet, Keralty clinics experience a dedicated bandwidth with equal speeds for file uploads and downloads. There will be no more long waits for retrieving files or routing paperwork. Patients and doctors have more time to talk, the former feeling more cared for, and the latter happy to have served better, both secured without sacrificing their health. 

Google Workspace also enables Keralty to update and see files on-the-go. Teleconsultations can run seamlessly over Google Meet, vital health indicators quickly recorded in Google Sheets, then securely filed in Google Drive. Simple yet substantial, these solutions empower practitioners to serve more Filipinos with equal professional care as in-clinic.

Keralty Group will keep expanding, especially in underserved areas in the Philippines. Globe Business will be by its side, continually developing cell sites and digital solutions. Stay up to date with Globe Business here. 

In this Independence Day Special Report, AdSpark continues to study how the power of digital has become Filipinos’ flag of freedom amidst these remarkable times, enabling them to carry on and seek normalcy. While the crisis has been a tough lesson to all Filipinos, learn how digital serves as a great equalizer for the different facets of our life. Using AdSpark Intelligence, AdSpark explored into these four key areas, showing how digital empowered Filipino lives persist, and for some, even flourish.


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As one of the most well-loved brands in the food industry, Auntie Anne’s knows a thing or two about customer loyalty. We were lucky enough to sit down with them and discuss how business owners can develop a strategy that brings in customers for the long run. Their way is, surprisingly, very simple, and it stems from a small yet crucial point: knowing what your customers want, and finding a way to provide that.

Without further ado, here is our five-step guide to winning your customers’ hearts:

  1. Get to know your customers.

    Knowing your customers makes it easier to develop products that will appeal to them. As Auntie Anne’s Marketing Manager Michelle Guballa accurately says, “It is only with knowledge of consumer behavior that businesses may develop improvements for their brand. These developments are what attracts and keeps customers, [and encourages them] to patronize your business.”

  2. Train your team.

    Knowing your customers makes it easier to develop products that will appeal to them. As Auntie Anne’s Marketing Manager Michelle Guballa accurately says, “It is only with knowledge of consumer behavior that businesses may develop improvements for their brand. These developments are what attracts and keeps customers, [and encourages them] to patronize your business.”

    Whether through a comprehensive, mandatory program or just regular monitoring and mentorship, you can make sure your team members—especially frontliners who deal with customers face-to-face—are friendly, open and helpful to everyone they attend to.

  3. Focus on your products.

    Naturally, product development plays a big role in answering your customers’ needs. Put thought and effort into your products, and your customers are guaranteed to feel it. Be creative with your products, and customers will appreciate the variety as well as the unique flavors or styles. Most importantly, focus on consistency: make sure each customer is treated warmly, and every product is made with care.

    In the case of Auntie Anne’s, Michelle tells us, “Our pretzels are freshly baked all the time, all day
    long. We can guarantee that the products inside the warmer are freshly baked. Our pretzel line up also caters to a variety of tastes. We offer sweet, salty, sour and savory pretzels.”

  4. Reward your customers.

    Customers want to be treated in a special way. Show your appreciation and advertise your products at the same time through promos and special rewards.

    For example, Auntie Anne’s creates promos based on the following:

    • Occasions:
      Filipinos love to celebrate, and what better way to join the festivities by offering a promo for them?
    • Marketing Strategy:
      Some promos are part of a marketing strategy for [the] business to succeed.
    • Customer’s preferences:
      From [customer feedback], Auntie Anne’s knows what its customers want and creates special offers based on that.
  5. Accept feedback.

    Finally, what better way to improve your business than to learn from your market itself? Whether positive or negative, all feedback can be a way for you to improve. So don’t skip out on it, because it’s actually the best place to look for inspiration, critique or encouragement. “We value [all] feedback from our customers,” Michelle says of Auntie Anne’s marketing team. “We make it a point to read and reply to all the messages we receive whether via email, a private message or a comment in social media posts.”

Remember that building customer loyalty works both ways: it ensures that you have a stable, regular clientele, and it drives new customers in as well. Be creative in the ways you create products and rewards, and don’t forget to prioritize your team so that everyone’s working as one unit towards the goal of customer satisfaction.

Ready to give your customers rewards? Build loyalty amongst your customers with Globe myBusiness’ RUSH Loyalty App!

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