Investing in digital solutions may seem like a daunting step due to the perceived complexity and steep costs of integrating it into business operations. However, Globe Business, in partnership with the Philippine Software Industry Association (PSIA), assures micro, small, and medium enterprises (MSMEs) that there are affordable solutions that can boost and protect their business especially during challenging times. 

Along with other expert panelists from the ICT industry, Globe Business participated at the recently held PSIA Fireside Chat on “Digital Transformation for SMEs” to provide an in-depth look at how digital solutions play a role in addressing operational, marketing, and security challenges brought about by the pandemic and in creating business growth and efficient systems for MSMEs in the Philippines. 

“We are committed to help MSMEs realize the value of investing in new technology or digital tools: how it allows them to reach new customers, increase engagement with existing clients, and facilitate collaboration among their staff and employees while streamlining operations, leading to overall business growth and optimistic performance,” said Anne David, Marketing Acquisition Head, Globe Business MSME Group.

Key tech trends that are driving business growth and resiliency today

During the virtual learning session, the different ICT experts identified some of the key challenges MSMEs face today such as declining customer engagement, limited financial service accessibility, outdated operational processes, and cybersecurity threats, to name a few—which continue to hamper their growth and success. However, they were quick to point out that these issues can now easily be addressed with the rise of digital technology shaping the world today. 

1. Digitizing operations to improve customer engagement 

According to Jowie Alcala, Business Development Manager for Rhipe PH, one of the leading cloud solutions distributors locally, “digital automation is imperative for businesses to grow because this allows us to allocate the time that was used for answering customer inquiries to strategizing and developing plans for the business.” 

Caloy Ang from Suds Premier Franchising Corp. echoed, “businesses that survived [the pandemic] were the ones who were able to provide excellent customer experiences through digital channels. It is important that we are able to quickly respond to customers’ inquiries especially when they need us most.” 

Globe Business, through its affiliate Globe Labs, offers various API solutions to facilitate faster communication and increase engagement between businesses and customers. Some of the solutions include the SMS API, Voice API, and Sponsored Access API.

2. Encouraging cashless transactions for safer and convenient money disbursement

MSMEs were faced with the challenge of working around social distancing measures enacted by the government. To cope with the ever-changing mandates, businesses turned to online digital payment to sustain operational efficiency.

Through GCash’s Powerpay Plus Platform, companies can transition from tedious manual payroll systems to enjoying a fast, secure, and easily accessible digital payroll solution for salaries, allowances, incentives, and more. On top of that, customers can also conveniently transact with MSMEs through GCash

In fact, one of the panelists pointed out that their most utilized mode of payment is GCash because of its convenience. Their customers pay them through the app and they transfer the money into their bank account, giving them the flexibility to access their money anytime and anywhere. 

3. Fostering a collaborative remote work setting through the Cloud and digital tools

As remote work continues to be the norm, it is imperative for organizations to foster an environment where employees can continue to collaborate and see-through projects together even while apart. This is made easier and more efficient with Globe Cloud Solutions, allowing enterprises to quickly adapt to shifting workflows because processes remain the same, files and services continue to be accessible, and resources are intact despite weather or mechanical interruptions. 

MSMEs can also utilize cloud-based productivity solutions, some of which you may check out here. These applications store information and run servers on the cloud so users can access them anytime without installing them in their machines

4. Safeguarding the company from cyber threats 

Now that everything’s becoming more digital, it is more important now than ever for companies to stay vigilant and proactively protect their business and customer data from any vulnerabilities. Cyberattacks can easily be triggered these days by innocently clicking on spam emails from unsecure or public networks, compromising confidential data and important company information in a snap.

Partnered with the best global cybersecurity providers, Globe Business offers a holistic suite of cybersecurity solutions and services that help enterprises identify, protect, detect, respond, and recover from cyber threats to avoid severe damages to the income and reputation of the business.

“Technology should be an organization’s best friend especially during this point in time. By investing in digital solutions, businesses can reach more customers while saving on cost and keep the operations running regardless of what will happen,” said David.

To learn more about the exciting products and services Globe Business offers, sign up at

As we usher in the year of the Ox, we need to bank upon both prosperity and perseverance to face up against a prolonged adversary – the COVID-19 pandemic. Sharing ideas and solutions can also help many businesses bounce back faster and pivot their ventures to profitability, or even just survival, until the pandemic is controlled and the economy perks up again.

That’s why Globe myBusiness, in partnership with ChinoyTV, gathered some of the most acclaimed and successful Filipino-Chinese businessmen and organized a 2-day one-on-one event where Globe myBusiness loyal clients can ask questions, share stories, and pick the brains of these seasoned tycoons. Participants had the chance to ask them how they resolved to blindside problems, triumphed against the competition, and continually grew even when the odds were not in their favor.

Each Chinoy mentor had a fresh perspective to share from their industry, some from recent breakthroughs and others from lessons inherited from previous generations. This is why we call them Modern “Tao Kes” or Big Boss — out of the box thinkers whose astounding resilience and risk-taking appetites mold them into fearless and respected leaders in their fields. Here’s a chance to learn from them so you can make 2021 the year you’ll thrive.

Mr. Glenn Yu

Francis Glenn Yu is the President and CEO of Seaoil Philippines, the largest independent oil company in the Philippines with 500 retail branches nationwide. 

After experiencing several economic downturns during his lifetime like the 1997 Asian financial crisis, 2008 recession, and now the COVID-19 global pandemic, he shares that crises are opportunities for learning, and for Seaoil Philippines, a catalyst for unprecedented growth.

He encourages all affected industries to diversify into similar markets they have some knowledge in and adapting their resources to address unmet needs. Evolving is key to survival and growth.

For instance, oil industry players including suppliers and service providers can tap into other resources like geothermal energy. Likewise, reach out to new and unsaturated markets that need your product, albeit with a tweaked functionality or a smaller quantity purchase.

Understanding customers’ pain points is also a must so a business can take care of its existing customer base. On the other hand, while consideration must be given to customers during this pandemic, credit should also be extended with caution and bank guarantees. 

Ms. Myrna Yao

Myrna Yao is the President and CEO of Richprime Holdings Inc., the country’s leading supplier of branded children’s products like Fisher-Price, Hot Wheels, Monster High, and of course Barbie — the first product she bravely and enthusiastically introduced to the Philippines despite many naysayers. 

During a health crisis that forces the vulnerable to stay at home, how does a toy company garner sales when kids are not allowed to go out? This question is echoed by many in the retail sector, especially in areas where brick and mortar is still preferred due to lack of internet connectivity to engage customers via online shopping.

Her answer is very tactical and intuitive: check which areas have good internet and start your online presence there, while using your current sales distribution records as a basis for your minimum delivery packages for motorcycle deliveries.

Going straight to your end-consumer can also be better than targeting resellers like sari-sari stores. Customers are now willing to pay delivery fees for safety and convenience, and they’ll do it in cash too with the popular Cash on Delivery setup (hooray, liquidity!), even easy-to-use virtual wallets like GCash.

Lastly, always be on the lookout for incentives offered by your local government, and for trends that matter to your target market. With kids, they want to be able to express themselves with fun stuff in various colors and styles, but their parents also want to ensure that what they eat, wear, and bathe in are natural, organic, and safe. 

Dr. Cecilio Pedro

Cecilio Pedro is the entrepreneur behind Lamoiyan Corporation, the makers of the first and proudly Filipino-made toothpaste brand Hapee. He is also a philanthropist, offering scholarship opportunities to deaf-mute individuals, with the ultimate goal of making a difference in the world for the glory of God. 

When asked what subjects are best learned at school or by experience, Dr. Pedro shares that an aspiring entrepreneur should gather all the technical knowledge he can while studying especially for fields like medicine, law, and accountancy. Selling and running the business, on the other hand, is best learned by practice and inevitably, making mistakes. He constantly tells his son, who will eventually inherit the business, to be unafraid of wrong decisions, so long as he doesn’t make mistakes that will destroy the company. 

An entrepreneur should also watch out for changes in the supply chain. Interestingly, China has an even bigger impact on the global economy because now that they are bouncing back and their demand for raw materials rise, the prices also surge. This forces entrepreneurs to be resourceful in spreading out these costs over new product lines.

For Lamoiyan Corporation, offering alcohols and disinfectants was a revenue-generating move that is also relevant for their customers. It’s also easier to persevere through the challenges when you know your purpose. Supporting the deaf-mute community is an advocacy close to this entrepreneur’s heart, and with his belief that you need good people with you if you wanna go far, he invests in educating and nurturing deaf-mute scholars, with the hope that they’ll pass it forward. 

Mr. Royce Gerik Chua

Gerik Chua is the Head of Operations of Eng Bee Tin, a prominent and long-running Chinese Bakery business in the Philippines most popular for their delicious hopia and tikoy, sold in different flavors across the country. 

Hopia is already a popular and beloved snack, but that doesn’t mean you should take it for granted and assume it will sell itself because it is filling and tasty. Eng Bee Tin prides itself on constantly reinventing snacks to better address the woes of their customers.

Before, hopia typically had thick skins and barely any filling — so they made sure to reverse this in their product and develop new flavors enticing for the younger generations, or consistent with the needs of the older customers who have health restrictions. From classic, 2-in-1, custard, mochipia (hopia with tikoy filling) to sugar free hopias, they are able to cater to a wide audience and excite their palates.

Innovations in the supply chain are also part of Eng Bee Tin’s strategy to stand out. Some branches accept customized pre-orders, so their customers can conveniently shop and do errands, then pick-up their goodies at their chosen time.

Their Human Resources Team also takes care of their people by providing incentives, while avoiding manpower shortages by continuously hiring qualified staff. They power this through a strong online presence that’s supported by digitalization. Thanks to connectivity and support from Globe myBusiness, Eng Bee Tin’s intuitive online shop and pages in Shopee and Lazada help them reach their market wherever they may be.

Being a successful entrepreneur goes hand in hand with constantly seeing areas for further improvement, and Chua shows that in their products, system, and business model.

Ms. Michelle Tiu Lim Chan  

Michelle Chan is the VP for Finance, Support Operations, and Export Sales of Mega Global Corporation, makers of Mega Sardines. They are also involved in the fishing, canning, and fishing feed businesses and are budding restaurateurs with Lin’s Kitchen

Sardines are a staple in the Philippines, and while it wasn’t a hard-hit industry by the pandemic, it remains a very competitive market with many players. Because of Mega Global’s timely roll out of the Mega Prime line with canned corn and mushroom products that are home cooking-friendly, and their investment in digitization since 2015, the company was able to grow its sales amidst a global pandemic.

For their factory employees that had to be physically present at the plant, Mega Global Corporation lessened exposure risks by providing shuttle transportation. For the employees able to work from home, digitization was key to uninterrupted operations, especially when backed up by the strong connectivity and cloud services of Globe myBusiness. This strengthened a brand that already had a foothold in the online community, making it more adaptive to an ever-changing business landscape curveballed by unexpected events.

Mr. Johnlu Koa

Johnlu Koa is a University of the Philippines Professor-turned-CEO and founder of The French Baker, a successful bakery and restaurant, in 1989. He is also the franchise owner of popular milk tea chain Chatime, French Boulangerie Lartizan, and premium clothing store Van Laack

There are two options when doing business during trying times: safeguarding for market share protection, and bravely venturing to achieve market share expansion. The latter can be achieved by introducing a new product in an old market, or releasing a new product in a new market.

This means businesses have to constantly research and innovate to add value in rapidly saturated markets. Companies can bank on their existing distribution channels when launching new products. Likewise, if there are old businesses in an old market, then aggressive players can compete and make their products superior in one way or another — so if you are that company seeking market share protection, then you still need to upgrade your products to be the first choice in your market segment.

Choosing a physical location for your business should also be smart and intuitive. An example is how The French Baker positions itself within or near supermarkets to be easily seen when customers clamor to get their essentials. 

With the encouragement of the Department of Trade and Industry, e-commerce is also growing as Filipinos learn to trust online payment facilities. Koa warns though that it should go hand in hand with education so customers and employees will be safe from fraud, breaches of security, or loss of personal data that can be very costly and painstaking to resolve. It pays to invest in cybersecurity now that your assets are moving to the digital landscape. Setting aside a budget for it is vital for modern businesses to stay safe and thrive.

Mr. Enrico Dee 

Rikki Dee is the CEO and Founder of Foodee Global Concepts, the company behind Mesa, Tim Ho Wan, Hawker Chan, Todd English, and Llao Llao among many other famous restaurants and food concepts. His family is also behind the popular sunglasses brand, Sunnies

Doing business where your core competency lies is always best. Go into businesses that you know well and do it right by legitimizing them with the necessary government permits. As doors open and opportunities for long term deals arise, they will likely seek certifications and proper documentation before fully trusting your brand.

When you start enjoying success, you should still be ready for anything. Foodee Global Concepts developed Mesa from scratch, but the pandemic lowered the demand as people cooked Filipino food at home and sought other flavors for their take-outs and deliveries. Receptive to market needs though, they quickly pivoted by offering solo meals to small households with no time or interest in home-cooking.

Do taste tests to ensure that your product is at par with what your target customers expect. The food business is also susceptible to changes in raw material prices — so if your raw material can be stocked, buy it at the lowest price possible and preserve it.

If you want to fund your business expansion, consider getting a loan now when the interest rate is at an all-time low. Just make sure to beat the interest rate with your growth, which can be propagated when you cater to as many customers as possible. Expanding also includes joining online communities to market your offerings. This goes with making sure you are readily connected and available when customers chance upon your business online.

Lastly, he advises to serve both end-consumers and businesses in a contract manufacture set-up where the profit per unit may be less but the deal is long term and higher in volume. 

Ms. Michelle Lim Gankee 

Michelle Lim Gankee is the Sales and Marketing Director for the Sterling Paper Group of Companies, which began as a photo album and stationeries manufacturer, and now a conglomerate with ventures in real estate, agribusiness, farming (banana plantation), pharmacy, call center, and office furniture and supplies importation.

Known for its diverse portfolio, Sterling Paper Group of Companies has investments in many unrelated industries. Their philosophy is to go where the opportunity is. For every new product though, they make sure to put their branding touch.

For notebooks, they were the first in the market to really invest in branding to showcase the superior quality of their products. They were also first to get licenses for pop icons and cartoon characters like Looney Tunes, setting them apart from the competition. To cover all bases, they later introduced the Avanti and Orions brand to cater to the mid and lower markets.

Likewise for rice, they were first to add branding to the Doña Maria Jasponica Rice, which elevated the product and its price point. Seeing the need to supply international products with small demand in the Philippines, they now also own and operate, which conveniently ships items typically only available via Amazon for a small premium. This is one step the company took to take advantage of Filipinos’ growing trust in e-commerce.

These insights from esteemed Modern Tao Kes show that in ever-changing, challenging, and growing markets, owning your brand, keeping up with innovations, and understanding trends that work for your business are vital to moving forward. Pandemic or not, these ways to succeed will help you know how to make 2021 the year you’ll thrive.

Globe my Business can help you implement these strategies. Sign up for a commitment-free digital consultation with us now!

Another Globe myBusiness Business Consultation Caravan: Online Series for Partners was conducted last June 23. In partnership with Hotel, Resort & Restaurant Association of Cebu, Inc. (HRRACI), the event helped audiences to be informed on Digital Transformation: How to keep your Hotel, Resort and Restaurant Business Up to Speed.

Led by HRRACI President Mr. Carlo Suarez, the event discussed the current situation of Cebu business owners as they work closely with Mr. Arturo P. Boncato, Undersecretary of DOT-TRCRG, DOH and Globe myBusiness towards the new normal routine.

This exclusive webinar was attended by HRRACI members who were able to get pointers on business continuity and adaptation to change from experts like Mr. Hanky Lee of The Henry Hotel, Cathlyn Pavia of Mynt for cashless transactions, Mr. William Arnaiz for digital transformation. Moderated by Carmela Malagar, Executive Director of HRRACI.

Missed the session? watch the full recap here:

Carmela Maglasang
HRRACI, Executive Director

William Arnaiz
Digital Transformation Consultant, Globe Business

Cathlyn Pavia
Assistant Vice Presidentfor Enterprise Team, Mynt

Hanky Lee
Owner, The Henry Hotel

Carlo Suarez
President, Hotel Resorts Restaurant Association of Cebu Inc.



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Technology has now become an important tool for quality education. These days, schools make use of desktop computers, laptops, tablets, and the Internet to stay ahead of the curve. But taking the leap into the digital age is sometimes met with hesitation because it’s still a relatively unknown territory in our country. Compared with students who are digital natives (that is, they are very much at home with digital technology), most educators are digital migrants—they’re still catching up on how technology can be used with traditional means of teaching.

To bridge this gap, there are now readily available tools and resources that allow for a digitally savvy learning environment. At the recent EduTECH conference held last February 20 and 21, 2019 at the SMX Convention Center in Pasay City, the entire education sector gathered together to talk about how the industry can stay relevant in this digital age. Here, are some insights.

Get proper training.

Adapting to digital technology is no overnight project, that’s why it’s important to gradually introduce such a big change. Doing so makes sure that everyone—from the school administrators to the teachers and students—is prepared for such a milestone.

Ritchie Ramos, marketing manager of Globe myBusiness, shares what a good program is for educators to start with. “Prism is a digital literacy program for teachers or educators to help them on how technology can benefit them and their students in the classroom. It’s a three-week program where we give them assignments and provide them with coaches. We also help them create new ideas or programs that they can use inside the classroom.”

Start with small wins.

To make everyone in school more comfortable with using technology, introduce simple ways to use it. Why not encourage payment transactions via mobile devices, for instance?

Care Bear Ablan, business development manager of Mynt, envisions GCash to be a main way of payment for students when they’re in the campus—from buying food to receiving money for tuition fees. “GCash can essentially benefit not just students, but also faculty members. You just need a phone and a mobile number. It works across all networks…Anyone can have a GCash account. School offices or libraries can even offer GCash options if they are willing to employ that,” says Ablan.

Get your students and faculty connected.

No one has ever complained about getting free WiFi, and making it available in schools is the easiest way to introduce digital trends in education. The Internet has now become a must-have tool for students and staff, giving them a wealth of information they need to excel in their work.

Globe myBusiness, for instance, has Managed WiFi plans that a school can tailor-fit to its needs.

Digitize lesson plans and courses easily.

Nick Hutton, regional director for Asia of D2L, talks about a learning management system (or LMS) called Brightspace. He describes it as a very simple way for teachers to build their courses online. “You’re taking the content you use today—maybe it’s PowerPoint, PDFs, Word documents, video or whatever—and you’re basically creating a course on the platform,” he relates. “It’s for faculty—they know their course, they know the academic side of what they’re doing and what they want to teach, how they want to teach it, so they need an interface to connect all the content.”

Collaborate in real time.

Working together has never been easier in this digitally connected world. How can schools maximize this advantage? Invite resource persons to conduct workshops via clear video calls; hold meetings through web calls; encourage students and teachers to use productivity tools (like Google Workspace – previously known as G Suite) when uploading or checking projects. All these efforts can save the entire school time and resources.

The digital world may seem intimidating, especially for an institution that has been used to traditional methods. But as the entire education sector learns to slowly embrace this digital transformation, everybody is guaranteed to win.

Learn more about how Globe myBusiness can help your school. Download our product guide here.

Interested in the digital trends for your school? Find out more at Globe MyBusiness Academy.

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