Building a solid customer base is no small feat, at a time when brands are faced with a competitive market where brands simultaneously vie for visibility and customer attention. This is why it’s important to know how to keep your customers engaged and secure once you have built your network.
With malicious cyber attacks and cyber security breaches becoming more aggressive and creative, MSMEs are faced with the challenge of keeping their devices and confidential customer information safe and secure.
In a study by Deloitte, organizations that do not prioritize customer needs risk worsening cyber breaches一especially as the breach goes public. Aside from the technical ramifications and risks that customers are exposed to breaches, the paper also notes the damages that a cybersecurity breach can have on a company’s reputation and credibility.
Businesses should also have not just an effective response when a breach occurs, but also preventive and post-breach measures. These include pre-breach planning, which would require timely notifications for customers about a potential breach and the possible privacy risks that could occur. Speed and quality of the response are critical in curbing risks even after the breach occurs.
As the pandemic has forced most companies to adopt a work-from-home setup, more people became more aware of their online privacy. In Secure List’s advanced threat predictions (ATP) for 2022, it was foreseen that hackers will continue to exploit the pandemic even as businesses start to re-open and people are returning to the office. This includes the use of social engineering to obtain credentials and brute-force attacks on corporate services, in the hope of finding poorly protected servers. Customers’ data can be used against institutions and the customers themselves, when hackers find weak points that they can use as opportunities (i.e., common password patterns and weak cybersecurity measures).
Mobile devices are ideal targets as they contain plenty of details about users who travel and transact everywhere with their phones. In the Philippines, the pandemic-induced increase in online connectivity has exposed users further to the dangers of hacking. According to Business World, the Philippines ranked fourth in Kaspersky’s 2021 global ranking of countries most targeted by web threats.
With more consumers becoming aware of or having personally experienced cyber attacks, consumers are increasingly becoming more selective about the businesses they transact with. A study by Salesforce showed that only 48% of customers say they generally trust companies, 27% of consumers completely understand how companies use their personal information, and 86% want more transparency. The same study revealed that 61% of consumers feel like they’ve lost control over how their personal information is used, which is a significant increase from the 46% response recorded in 2019.
While businesses are confronted with the fact that they will experience a breach at some point, there are ways to prevent cyber risks. MSMEs in particular can keep their existing customers’ information safe and secure, and at the same time, acquire new customers who also value the safety and security of their personal information.
While the penalties of data breaches can be quite taxing, not to mention costly to companies, not all business owners and employees are aware of the grave consequences it entails. According to the Data Privacy Act of 2012, this includes imprisonment for a minimum of one year and six months, and a fine of not less than P500,000, depending on the type of breach.
With Globe Business Automated Data Privacy Management Solution or ADPRIMAS, businesses will be better prepared to prevent data breaches by equipping their employees with data privacy knowledge. ADPRIMAS, a knowledge-based web app or tool, provides assessments, online training courses, and severity reports. It was specifically designed to guide and assist companies in defining and establishing Data Privacy Practitioners’ compliance with the Data Privacy Law. When employees are aware of the data privacy regulations, which include taking care of confidential company information (both employee and customer data) through proper collecting, processing, management, quality, integrity, availability, and safekeeping of data, then they will be more alert and aware of how to refrain from divulging customer information entrusted to the company.
Globe Business’ holistic suite of Cybersecurity Solutions and services helps MSMEs identify, protect, detect, respond, and recover from cyber threats. Here are some ways to secure your network:
Data Security and Endpoint Security
Network and Cloud Security
With Endpoint, Network, and Cloud protection, you can be assured that your company is safe from cyberattacks. Customers are more likely to transact with your business, knowing that their information is also kept safe.
Globe Business, being a trusted partner of MSMEs, offers personalized assistance, a dedicated team to assist with after-sales support, easy payment methods, and access to financial support with TechLoan in partnership with BPI. It’s an MSME’s one-stop shop for telco, cloud, and other needs with bundled solutions that suit your business needs.
To help partners better prepare and seamlessly adapt to Globe Business ICT solutions, Globe Business also offers training-as-a-service (TRaaS). This provides access to Globe Business Academy and all the insights, tips, and resources found within, and grants exclusive rewards and benefits through the loyalty program Upstart. Globe Business goes the extra mile for its partners by providing full support and assistance through innovative solutions.
Protect, future-proof, and enhance your business operations. Get the right support with Globe Business.
There’s no doubt the world has changed. As a result of the pandemic, working cultures across the globe have evolved in unprecedented ways. With the shift to remote work and online collaboration, cybercrime is more active. Criminals take advantage of organizations’ system vulnerabilities, especially smaller-scale companies such as SMEs and other similarly sized businesses.
In May 2020, cybersecurity researchers recorded 200,000 coronavirus-related cyberattacks per week. That’s a 30 percent increase compared to weeks before that observation. Since then, cyber threats have only continued to rise. Phishing and malware have become major threats to SMEs’ operations. Clearly, enterprises now need to adapt and act swiftly to ensure effective security solutions are in place.
Here are some ways cybercriminals can attack your business as a result of the shift to remote work:
As most businesses own multiple devices, including laptops, mobile phones, tablets, and desktop computers, securing these endpoints is essential for operations.
Thankfully, Globe myBusiness has the right solutions to keep your businesses running securely during times of uncertainty. With its range of products from Check Point, a leader in cybersecurity solutions, you can address all your security needs, and across multiple platforms, to adapt to the new normal.
Here two ways to ensure your business is protected, even while your team is working remotely.
Since the pandemic began, mobile attacks have more than doubled. Now that you connect to your customers and employees more with your mobile device, it’s only smart to protect it.
There are two ways you can go about this. You can choose to do this the DIY way, which is ideal for single devices, or you can have a professional manage it, which is best for teams with 10 or more devices:
This entry-level solution protects your business with enterprise-grade security that’s easy to install and you can manage yourself. It doesn’t just protect your phone, too. You can use it for mobile, PC/desktop, or for both.
Zone Alarm protects PC data from ransomware and equips it with anti-phishing security to shield against viruses, unwanted traffic, and identity theft. It uses Check Point’s legendary firewall that blocks hackers, trackers, and spyware.
With Harmony Endpoint, a professional cybersecurity expert will be the one to manage your mobile devices remotely. Aside from that, Harmony Endpoint also has advanced features that are not available to ZoneAlarm, such as Anti Exploit, Behavioral Guard, Forensics, Endpoint Data Protection Encryption, and Cloud Management.
Similar to Zone Alarm, you can use Harmony Endpoint for mobiles only, PC/laptops only, or both.
A quick shift to remote and cloud-based operations like Google Workspace (previously known as G Suite) and Microsoft 365 can lead to security issues like data breaches and hacking. Your website can also be taken over by hackers easily if you’re not vigilant. Here are two solutions to ensure your data is protected when you use cloud-based applications, and that your online services are always up and running:
To protect web-based applications like Google Workspace (previously known as G Suite), Microsoft 365, Salesforce, and the like, Harmony Email & Office has you covered. It blocks sophisticated phishing attacks and malware without interfering with your work, so that cybercriminals can’t take over your employees’ accounts. This ensures your business’ data is protected and threats are busted before they even appear in your accounts.
DDoS, which stands for distributed denial-of-service, is a type of cyberattack that attempts to disrupt the normal traffic of its targeted server, service, or network by overwhelming it with a flood of internet traffic. As a result, it prevents regular traffic from entering the system, servers become unreachable, and networks crash.
DDoS Protect will block attacks to your system before they can cause damage. With this, you don’t have to worry about your online services bugging down. No more disruptions to your websites and online stores so that they’re always up and running.
Ready to protect your business as you drive your digital plans forward? Learn more about Globe myBusiness’ partnership with Check Point and get their top-rating security solutions from us. Click this sign up form so we can guide you on how to get started.
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