It may not have been in some businesses’ plans, but the new normal has certainly sped up their digital transformations.

One of the big digital decisions a business can make is getting its own domain name. If you’re unsure of what a domain name is, here’s a primer on what it is, what it can do for your business, and how you can go about purchasing it.

What’s a domain name?

Simply put, a domain name is what makes it easy for customers to find you. It’s the “[business name].com” web address; it’s the name of your website. Picking a good and memorable one is paramount if you want to be top of mind for your customers.

What can it do for your business?

Think of a domain name as a digital signpost pointing your customers and potential clients to your business. If you want to be top of mind, be sure to pick a name that’s easy to remember so your customers don’t get redirected to another site by accident.

A good domain name also gives your business legitimacy and credibility. It shows that you are not left behind by your competitors when it comes to the online marketplace and that you value the convenience an online storefront can provide your customers.  It can help increase market interest and drive web traffic. With it, you have an online identity that if paired with good products and services, strengthens your business identity and your brand.

According to this Google article, these are the best practices when choosing a domain name:

If you want to test and see how your chosen domain name will fare before you purchase, you can check out and follow the steps in this Google guide.

How do you purchase a domain name?

Once you’ve settled on a domain name, now you need to purchase it from a domain name registrar like Google Domains, Namecheap, or GoDaddy. Take note that there are different advantages for each registrar.

Buying from Google Domains means you can utilize the internet giant’s infrastructure. GoDaddy, on the other hand, is one of the largest registrars around and has been around the longest. Namecheap, meanwhile, generally has the lowest prices and has the easiest to navigate site.

If no other business has taken your domain name, you can pay an average of $10 to $20 a year, depending on how popular the domain name and suffix you chose are. Pre-registered domain names can cost more depending on their popularity, reaching thousands of pesos at times. This is because of groups that buy a lot of domain names they auction off to the highest bidder. A complete price list for domain endings can be seen in this Google Domain page. Here’s a comparison for domains with a ‘.com’ ending under popular registrars:

Take note that these are baseline prices only and will vary depending on the name you choose. These prices also increase after the first year. Best to check the contract to see how much the renewal prices are after you register for a year. And for a better grasp of how much your particular domain name in mind may be, go to registrar searches like this.

And when all of that is settled, you just have to wait anytime from a few hours to a whole week as the official domain name registry updates with your website’s Domain Name System information.

Maximize your domain name

After you’ve come up with your domain name and successfully bought and registered it, you can maximize its usefulness by subscribing to Google Workspace. With a registered domain name, you don’t even need a website to make use of it with Google Workspace. 

Google Workspace is home to a number of user-friendly productivity, collaboration, and cloud computing tools like Google Drive, Gmail, Google Meet, and more. These are accessible online and help businesses connect and seamlessly work together, even remotely.

A paid account gives you access to the following:

Ready to secure your spot on the world wide web and reach more customers? Sign up here and we’ll take you through the steps you need to take so you can seamlessly shift your business digitally.

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