In this Independence Day Special Report, AdSpark continues to study how the power of digital has become Filipinos’ flag of freedom amidst these remarkable times, enabling them to carry on and seek normalcy. While the crisis has been a tough lesson to all Filipinos, learn how digital serves as a great equalizer for the different facets of our life. Using AdSpark Intelligence, AdSpark explored into these four key areas, showing how digital empowered Filipino lives persist, and for some, even flourish.


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Business owners in Cebu City were treated to a day of learning as Globe myBusiness Academy presented “Create. The Future of Local Businesses.” before small and medium enterprises (SMEs) in the Queen City of the South last August 31, 2018.

Held at SM City Cebu, the event introduced new technologies that can help entrepreneurs improve their operations while serving as a platform for SME owners to get in touch with business experts who can help them succeed.

Some of the biggest names in Cebu’s business scene came to the event, including representatives from the Cebu Chamber of Commerce and Industry (CCCI), Mandaue Chamber of Commerce and Industry (MCCI), the Philippine Retailers Association (PRA), Department of Trade and Industry (DTI) and the local government of Cebu.

In his welcome remarks, Cebu City Councilor Jerry Guardo noted the shared mission of Globe myBusiness and the local government in empowering entrepreneurs, thanking the former for deciding to partner with the city in equipping business owners with the knowledge and skills they need to advance their ventures to the future.

Cebu City Councilor Jerry Guardo

“The Cebu City Government always looks forward to the development of aspiring entrepreneurs. With new technology and devices coming up, Globe myBusiness is abreast with the times, just like the city government. We would like to thank Globe myBusiness for partnering with us to improve the way entrepreneurs do business in Cebu,” the Councilor said.

Meanwhile, Derrick Heng, Senior Adviser for Globe myBusiness, reiterated Globe myBusiness’ mission to serve entrepreneurs by inspiring them to become better and keeping them up-to-date on the latest business solutions they can apply.

“Globe myBusiness always thinks about what [will] help entrepreneurs succeed. We want to provide them with tools and solutions that would empower and enable them to conveniently manage and grow their businesses. With Globe myBusiness Academy, we provide learning and inspiration to the Filipino entrepreneur,” Derrick said.

If you’ve missed Globe myBusiness Academy, no worries because we’ve got you covered! Check out some of the best business quotes from the event’s line-up of topnotch speakers below:

In business, knowledge is indeed power.

“The most important thing to have in business is knowledge. This is why Globe myBusiness came up with Globe myBusiness Academy: to provide knowledge so you can understand the business better. Where will you base your “diskarte” without knowledge? You have to ask the experts to better understand a business.” – Francis Kong, motivational business speaker

Be passionate about developing products.

“We really get the best quality ingredients in making our ice cream. We don’t look at costs and take shortcuts. […] Our whole team really loves ice cream and is very passionate about it. The motto we live by is if you love someone, you don’t compromise, you always give the best. Always make sure you are passionate about what you do.” – Cheng Lopez, Carmen’s Best Marketing & Sales Manager

Share ideas and refine through brainstorming.

“The reality is if you have an idea, there’s probably someone else who can help you improve it. Don’t be hesitant in sharing your ideas because chance favors the connected mind. People with bright ideas often don’t know how great their ideas are until they [speak] to other people and synthesize their thoughts about it.” – Ginger Arboleda, CEO of Manila Workshops

Digital marketing is advertising’s future.

“A lot of our attention is on the Internet, which is why it is the best place to advertise your business and reach more people. [Still,] never advertise for the sake of advertising. It’s not just about getting more views. You need to have a clear objective for your brand. Keep things interesting because people don’t go online to watch ads, they go there to be entertained.” – Joey Flores, Adspark’s Associate Director for Corporate Marketing

Reach more customers through e-commerce.

“There are about 19,000 international and local sellers on Lazada and around 95% of them are small businesses. If you have a business and you’re not online, you’re missing a massive opportunity to grow. Lazada has created a marketplace for buyers and sellers to interact, which makes it easier for entrepreneurs to sell online and reach more customers.”  – Hussain Khalid, Lazada’s VP – Head of Marketplace

Ramp up your online presence with a website.

“A lot of Filipinos are now buying online. […] When people want to buy something, they already have an initial list of brands they consider buying from. This is a person’s initial consideration list. Becoming part of that list by becoming visible online should be one of your goals in having your own website.” – Eugene Arboleda, CEO of Taxumo


Want to catch the next event? Sign up at Globe myBusiness Academy to get exclusive invites to seminars, workshops, conferences and other events, which can help you improve your business and steer it to success.

Globe myBusiness, in partnership with the local government of Quezon City, opened the doors to the future as it introduced Globe myBusiness Academy to the city’s robust community of entrepreneurs last July 31, 2018.

Held at the Trinoma Activity Center, the event was packed with small and medium enterprise (SME) owners, who were ready to hear more about how technology can innovate their operations and improve the way they do business.

Derrick Heng, Senior Adviser for Globe myBusiness, said it is an honor to work with the local government in helping SMEs achieve success. He notes that through the partnership, they can reach out to more business owners and share new technology that can help them grow.

“Our mission is to help entrepreneurs and aspiring business owners become part of the SME group, which comprises 99% of businesses in the Philippines. Today we are here to share with you the latest trends, developments, and tips on how you can be digitally enabled in a very competitive environment,” Derrick said.

Senior Advisor for Globe myBusiness Derrick Heng

Quezon City Vice Mayor Joy Belmonte was also present during the event, describing it as an opportunity to know more about technology that will help businesses flourish. She said with Globe myBusiness’ help, entrepreneurs in Quezon City will be able to ensure that they are ready for the future.

“I believe that the future means having local businesses that are at par with enterprises in other parts of the world; meaning, they are able to market their products in the global market using technology and digital solutions,” the Vice Mayor said.

Quezon City Vice Mayor Joy Belmonte

“I think it is important to hold events like [Globe myBusiness Academy] because the world is moving very fast and technology is improving rapidly. Businesses have to keep up with changing times in order to become competitive. Through activities like this, we are giving opportunities for entrepreneurs to take their businesses to a higher level,” Joy added.

Meanwhile, key figures in local business were also invited to share some insights on the future of enterprises in the country. They spoke about a variety of subjects including online selling, leadership, supply chain management, starting up, and digital marketing.

Check out these future-ready tips from the country’s foremost experts in business:

1. Reach More People Online – Raymond Alimurung, CEO, Lazada Philippines

According to Raymond, doing business online enables entrepreneurs to reach more customers and target those who are more likely to buy their products. He says that with platforms like Lazada, sellers can even deliver items anywhere in the Philippines.

“If you have an offline business, you should also consider selling online. This is because doing business online is easy and fast. It is highly adaptive and is low cost. You can sign up on platforms like Lazada in just five minutes and get your business going,” he said.

2. Be Adaptive to Change – Chinkee Tan, Business Expert & Wealth Management Coach

Chinkee says businesses thrive on change, noting that it is the only way for a business to grow. He says that being adaptive to the changing needs of the market and technological developments is an ace that every business should have.

“The world is rapidly changing. Growing your business means having to adapt to change. In the 21st century, it’s simple: innovate or evaporate. If you change, you’ll be able to grab great opportunities. If you don’t, you become extinct.”

3. Use the Right Technology – Norman Adriano, Supply Chain Management Association of the Philippines

Norman stressed how important it is to use technology in monitoring how a business is doing. He says that with the right technology, entrepreneurs can readily check on their processes, adjust promptly, and manage resources better.

“In supply chain management, you can manage the flow of information and ensure the visibility through technology. You have to see everything that’s happening in your business and ensure you’re getting your investments’ worth,” Norman noted.

4. Seize Opportunities – Jaime Magsaysay, Carmen’s Best

According to Jaime, Carmen’s Best first sprung when an international figure in the ice cream industry exited the market years back. When the chance presented itself, they did not hesitate to learn more about the ice cream business and seize the opportunity to build Carmen’s Best to what it is today.

“In the middle of 2012, Häagen-Dazs closed up in the Philippines. My father saw this as an opportunity to take its place as the premium ice cream in the Philippines. With the right education and research, Carmen’s Best rose to the top,” Jaime said.

5. Make It About The Customer – Homer Nievera, Publisher and Chief Strategist, Mediablast

During his talk, Homer emphasized the importance of establishing a great relationship with customers through technology. He says businesses that focus on providing great customer experience are guaranteed to improve their bottom line figures.

“Technology is there to make things easier not only for you but also for the customer. Remember that being customer-centric is essential. If you put your customer first and make sure they get the best experience, money [will] never be a problem,” he says.

If you missed Globe myBusiness Academy – Quezon City, no worries because we’ve got more in store for you! Be the first to know about seminars, conferences, and workshops organized by Globe myBusiness by simply signing up to Globe myBusiness Academy for free!

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