The Zen Institute: Finding Business Success by Promoting ‘True Beauty’

From inner peace comes true beauty – this is the principle that guides the Zen Institute as it continues to develop state-of-the-art wellness services that holistically serve the beauty needs of its clients.

Founded by Dr. Mary Jane Torres, the Zen Institute is a medical spa that specializes in non-surgical, non-invasive skin treatment procedures that focus on improving the overall well-being of their clients.

The Zen Institute also stands out in the industry thanks to their unique Protocol-Based Approach, which prescribes treatment frequency ranging from once a week to twice a month, based on the individual’s needs and their resident specialist’s professional medical advice.

In an interview, the Zen Institute’s Center Administrator Wilbert Pascual said, “What makes us unique is our focus on our client’s overall well-being. We look at beauty holistically, which means we aim to satisfy our clients’ physical and inner beauty needs. We tailor-fit [our services] based on their needs.”

Zen Institute’s Wilbert Pascual (right) along with the medical spa’s team during StyleFestPH.

“We are called a medical spa because we deal with our clients from a medical perspective. When clients go to our clinic, there will be a consultation first with our center doctor before they undergo different procedures,” he added.

By combining medical science, creativity, and aesthetic sense, the Zen Institute is able to offer various services that address specific beauty concerns of its clients, such as the resolift and ultra lipo. They also sell skin care products such as soaps, facial creams, sunblocks, and lotions — allowing their clients to bring the medical spa’s trademark aftercare to their homes.

With their line of products and services, the Zen Institute was able to formulate full-scale beauty and wellness programs that fit their clients’ needs holistically, staying true to the idea that true beauty is a journey rather than a destination.

“We believe that beauty starts from within. If you start beauty from yourself – from your activities to your diet and mindset – it will come out naturally. It’s part of our holistic approach, [which means] that we deal with not only physical beauty but also inner beauty,” Wilbert shared.

Meanwhile, the internet plays an important role on how the Zen Institute keeps in touch with their target market. Knowing that its audience would be digital-savvy as well, the medical spa uses social media and their own website to deliver their message of true beauty to the world.

“Besides joining different events to acquire new clients, we also use social media to promote our brand. We have Instagram, Facebook, and Twitter. We also have a website, where people can find out more about our services,” Wilbert said.

Truly, success is built on staying true to your goals. By sticking to its mission of sharing the importance of physical and inner beauty, the Zen Institute was able to not only inspire people to live a healthy life, but also stand out in a very competitive industry.

Like the Zen Institute, you too can create your own business success if you stick to your goals and remain true to your purpose. Learn from this premier medical spa’s experience, and you just might be the next big name in the beauty and wellness industry!

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