Which Business Icon Are You?

Discover your entrepreneurial path based on your personality. Which footsteps are you going to follow? The answer is only a few clicks away.

You’ve finally decided to jump into the business world. Maybe you’re curious if you’ve got the makings of the next powerful entrepreneur. Wouldn’t it also be great to learn how your decisions will affect your venture? Take this quiz to find out which business icon is your alter ego.

1. Success is:

a. overcoming difficulties
b. creating a unique customer experience
c. pushing boundaries
d. touching lives

2. You have targets to hit but you’re running out of time. What’s your strategy?

a. Keep pushing. Never say die!
b. Consider how my team can learn from it.
c. Try a method you’ve never done before—maybe it will be more efficient.
d. See how you can help others with their tasks.

3. Collaboration works when:

a. people share their different perspectives
b. everyone puts the customer first in making decisions
c. innovative ideas, even small ones, are encouraged
d. all treat each other with kindness

4. You need someone to add to your team. What makes a candidate stand out?

a. resilience
b. integrity
c. creativity
d. empathy

5. Time to come up with a business mantra! Which of these is most similar to your philosophy?

a. “We keep fighting. We keep changing ourselves. We don’t complain.”
b. “My definition of ‘innovative’ is providing value to the customer.”
c. “One of the only ways to get out of a tight box is to invent your way out.”
d. “The premise of this foundation is one life on this planet is no more valuable than the next.”



If you answered mostly A’s:

Jack Ma, Alibaba Group co-founder and executive chairman
The Fighter
They say “Fall down seven times, get up eight”—but you rise above challenges far more times than that. Rejection is never a failure but an opportunity to grow. Thanks to your relentless optimism, you see the silver lining in tough situations. Difficulties may lead you to give up your dreams; instead, you choose to dream bigger.


Mostly B’s:

Mary Barra, General Motors Company chairman and CEO
The Game-Changer

Your perspective is larger than what’s expected. Creating value for the customer is a crucial pursuit—your company is more life-changing than profit-making. You believe in the power of equal opportunity for all employees. Your leadership builds a culture of collaboration and transparency, allowing issues to be visible so they can be solved right away.

Mostly C’s:

Jeff Bezos, Amazon.com founder and CEO
The Innovator

Ahead of your time—that’s what you are to most people. This allows you to take risks, maximize the potential of untapped business opportunities, and reach out to niche markets. You don’t mind starting small, making sure to diversify your services as you progress. After all, you’re a visionary who’s in it for the long run.

Mostly D’s:

Melinda Gates, Bill and Melinda Gates Foundation co-founder
The Influencer

Your business has a heart that brings positive change to communities. Be it education, health, or gender equality, you inspire fellow entrepreneurs to make corporate social responsibility a primary part of their business model instead of an afterthought. You empower society to find their purpose, paving ways where people can live productively by giving back.

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