Globe myBusiness Academy offers expert business tips and encourages entrepreneurs to go digital in their Go Lokal session at Alabang Town Center, Muntinlupa.
Last September 28, Globe myBusiness in partnership with the Department of Trade and Industry (DTI) and the local government of Muntinlupa launched Globe myBusiness Academy Muntinlupa at Alabang Town Center. They brought in esteemed speakers to talk about starting, managing and building a business from the ground up, and featured the many digital tools and solutions Globe myBusiness has to offer to entrepreneurs.
The event featured motivational speaker Chinkee Tan, various business owners and veteran entrepreneurs. Check out these top insights we picked up from the many inspiring talks:
“People resist change because of two things: routine, and fear [of failure],” Chinkee Tan said. He stated that changing your mindset is one of the best things you can do if you want to achieve success. He added that, “Things that brought us to where we are today may not bring us to where we want to be tomorrow [and you should] use failure as a stepping stone to what you want in life.”
Paco Magsaysay’s retelling of his story with Carmen’s Best proved how much love and devotion he gave to the business, and how his high standards have paid off. He proudly stated that what makes his ice cream unique are the best ingredients, which are chosen based on taste and not profit margin. He also made sure that each step of the ice cream-making process is done without compromising taste and quality.
He adopted this mindset in everything else he does. As he said, “It’s so difficult to start a business. You need to be all-in.”
Ginger Arboleda of Manila Workshops and Taxumo gave some inspirational tips for finding your passion and purpose in life. She took a cue from the Japanese concept of ikigai, which is a combination of what you love, what you’re good at, what you can be paid for, and what the world needs. Finding the one thing that connects all four concepts is, according to Ginger, your one true calling in life.
Few tips are as relevant in today’s world as the need to go digital. Whatever industry you’re in, whatever business you choose to put up, there’s a chance to be more digitally-savvy in it. Whether it’s through online marketing, using technology in your daily operations, or improving your customers’ experience through the Internet, you’ll find a way to empower your business that isn’t too expensive and is ultimately worth it.
As Cobena’s Rezza Custodio-Soriano mentioned in her talk, “[A] digital transformation is not expecting you, as an SME, to spend so much. […] Choosing to go digital makes things go faster, better, easier and simpler for you.”
AdSpark’s Joey Flores discussed the importance of online marketing in any kind of business, and positioned it as one of the most crucial parts of reaching out to your customers. He mentioned that, “Digital marketing is so important because everyone is online. […] It’s all about awareness. You want to get your product out there, and digital advertising can really help with that.”
He called digital marketing a great equalizer, adding that, “As long as you know your target market, you get an equal chance to reach people as bigger companies out there do.”
Eugene Arboleda of Taxumo gave his top tips for having a great website for your business. He started with identifying what your website’s purpose is. While it’s possible for your website to do everything, you may end up spreading your resources too thin. So, as Eugene said, “Choose one job, and have your website be really good at that one job.”
He also encouraged businesses to use search engine optimization, so that their websites come first when their services are being searched for on engines like Google. For businesses that want to sell online, there are also partner sites like Shopify and MyWebsite which allow you to create a website that doubles as a marketplace for your products. Finally, for all kinds of sites, make sure to check the metrics and analytics that correspond to the purpose of your website, so you know if it’s really doing what it’s supposed to.
Globe myBusiness Academy Muntinlupa was a rousing success, with many current and potential entrepreneurs in the south of Metro Manila learning essential tips and gaining new insights on how to successfully start, run, and manage a business. Throughout the day-long session, they were also treated to special prizes and giveaways care of Globe myBusiness, as well as an inside look at the many Globe myBusiness Academy products they can apply to their businesses.
If you missed Globe myBusiness Academy Muntinlupa, there’s no need to worry. We’ve got more coming in store for you. Sign up to Globe myBusiness Academy today to learn more about upcoming Globe myBusiness Academy sessions and workshops!
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