What You Need to Know Before You Launch a Creative Multimedia Campaign

Technology has changed how we do our everyday tasks. It has even changed the way we take information in. This quick development is a big challenge for businesses. How can you let yours stand out in this digital age?

Because of the internet, businesses now market their products and services differently from before. And that’s only in the past 10 years. Traditional media (such as print, radio and TV) has started shifting to a mix of traditional and digital media, through the use of multimedia or rich media.

Compared to traditional media, rich media like videos can engage your audience more through combining movement, visuals, and sound.

Today, equipment is more affordable, and production methods are easy to follow. You can now create rich media content easily and cost-efficiently.

But before you dive into your first multimedia marketing campaign, carefully plan and look into tried and tested practices. Joseph Teoxon, Managing Partner of Go Motion*, shares how best multimedia practices can help you find your distinct brand voice.

Go Motion is a company that builds creative solutions and bold methods that challenge conventional thinking. Go Motion supports 21st century design and creates compelling and engaging video content for brands.

They know the online market well and encourage small and medium enterprises to:

1. Know your customers.

• Create their profile.
  • When you make your marketing plan, know your target market’s age, gender, location, economic status, and even how they decide and take information in. These will help you find out the best approach to market to them.
• Understand their pain points.
  • These are their main problems that your products and services can give solutions to. When you address these, the better chances of having them repeat purchases.

Knowing your audience is already half the battle. When you understand what catches their interests and attention, you craft an effective message that will keep them engaged.

2. Have clear communication objectives.

• Think of how you want your audience to react to your ads.
  • The many types of rich media content can easily overwhelm you. There’s just so much you can do! But don’t be scared. If you’ve clearly defined your target audience, you can easily pinpoint your communication objectives: what you want your audience to think, or the action that you want them to do, after seeing your multimedia ads.
• Know when they’re online and what they need to see at different times of the day.
  • The good thing about using social media as a marketing channel is how you can reach more people quickly, and at any given time (our phones are with us ’round the clock!). It’s unlike TV, radio, and newspaper that reaches your audience only at specific moments. You can make ads that serve their changing needs depending on the time of day.

3. Know your unique selling point.

• What makes your products and services special to your market?
  • Businesses in the same industry as you may offer the same products and services, but that doesn’t mean you can’t set yourself apart from them. In order to make your voice heard from the noise, think deeply about these: What is the essence of your brand? What makes it special? How can it serve the market differently? Focus on the answers for your unique selling point.
• What’s your story?
  • The answers to those questions point to your brand story. Your brand story should be compelling and authentic. In fact, the more authentic it is, the better. When customers see the heart of your business and your truthfulness, you send a stronger message across.
• Craft your key message.
  • Your key message will help you decide on the best ad approach. This includes what platform to use and how to deliver it.

4. Be creative.

• Solve your audience’s problems.
  • Marketing is a form of problem-solving. You already know your customers’ pain points and your brand’s unique selling point. It is now your job, through multimedia advertising, to connect these two factors. Let your market know how you can help solve their problems and improve their quality of life.
• Be different.
  • Don’t be afraid to create out-of-the-box solutions, even if they’re for ordinary problems your customers face. Be the first to do something different. Persuade buyers through extraordinary and creative ads. This is your time to set yourself apart from the rest.

FIND A PARTNER THAT CAN HELP YOU DO ALL THESE

Strategic marketing requires lots of effort and man hours from your team. This is a challenge for SMEs as you’re focused on constantly offering high-quality products and services.

Instead of spreading yourself too thin operating and marketing your business, Globe myBusiness could be your reliable partner. Globe myBusiness can support you in all stages of your business venture — without breaking the bank.

Maximize your business potential through Globe’s products and solutions specifically designed for SMEs. Companies like Go Motion, which has scaled up, need reliable premium connectivity. Direct Internet raises your workforce’s efficiency and productivity through stable and fast internet connection because it reduces the time spent on waiting for uploads and downloads to finish.

To market your business to the right audience, take a look at the Globe myBusiness Ad Creator. It is the first tool that enables businesses to create ads on Facebook without the need for a credit card. Through the Globe myBusiness Ad Creator platform, you can run Facebook ads and charge your advertising expense directly to your Globe myBusiness Postpaid Bill. This removes the risk and the hassle that using your personal credit card for business expenses might bring.

*Go Motion is powered by Globe myBusiness.

To know more about how digital marketing through Globe myBusiness can help your business grow aggressively yet affordably, visit this website.