Globe myBusiness Academy has concluded its first online business matching event with CONNECT. With the urgency on businesses to respond to the call of digitizing, pivoting, and future-proofing businesses, Globe myBusiness Academy brought together speakers from various industries so participating MSMEs are better equipped with insights and realistic courses of actions to truly help them adapt in this brave new world.
The main program was streamed live via Globe myBusiness’ official Facebook page. Moderating the discussion was Globe myBusiness ambassador and Owner and Founder of Mercato Centrale, RJ Ledesma. Key business strategies and insights to navigate Post-COVID were shared by Nielsen Philippines’ Managing Director, Patrick Cua—highlighting the consumer trends and behaviors that have surfaced and the expectations of a new retail set to shape up in the near future. Meanwhile Google Philippines’ Principal Industry Analyst, Geia Lopez shared a clear-cut process of recognizing patterns and appropriating responses to relevant industry shifts.
Prior to the event, participants were already matched to different breakout Zoom sessions respective to the key topics most relevant to them. The first breakout room was all about helping MSMEs focused on retail and how they can take their business digital with e-Commerce. Lazada Philippines’ Head of Business Development, Petrus Carbonell elaborated that the shift to e-Commerce will address the pain points of retailers and has the power to re-shape the in-store experience with different in-app solutions to address high volume orders. Meanwhile 917 Ventures’ LoyaltyCo COO, Stephanie Kubota, touched on businesses staying relevant by maximizing the capabilities of loyalty and rewards programs to benefit both customers and merchants.
Another breakout session commenced to cover topics on keeping companies’ frontliners safe on field, providing comprehensive and convenient health services with the innovations of Telehealth, led by KonsultaMD’s Head of Corporate Strategy and Business Development, Bonbon Chua. While Mober’s Founder & CEO, Dennis Ng, harped on recognizing the advantages of tech-enabled logistics and the value of streamlining and digitizing this service can help with businesses’ seamless operations, and generate jobs for drivers.
Lastly, a breakout session focused on the relevance and innovations of digital marketing as AdSpark’s Head of Strategic Services, Joey Flores provided learnings on the great reset all businesses are experiencing. Participants were given a crash course on the key considerations to create effective advertising and promotions by grounding strategies on data, and truly listening to the target audience. Meanwhile, GCash’s Regional Sales Head for Offline Payments, Joy Go spoke about the significance of online and cashless transactions and how it creates convenience and safer means for transactions, but also how e-wallets can give more financial access to customers.
Sessions culminated with the announcement of an exclusive pitch event for participating MSMEs. Interested participants may register and get a chance to craft a 15-minute digitization strategy based on the key takeaways from the business matching program and the winning pitch will be granted a P100,000 digitization sponsorship courtesy of Globe myBusiness and its select partners. Interested participants may register via bit.ly/CONNECTPitchEvent until August 20, 2020. Shortlisted entries will be contacted directly.
In these challenging times, Globe myBusiness solidifies its commitment to SMEs as trusted partner in every stage of their journey by equipping businesses with the right technology and leading-edge solutions to help companies be future-ready.
Globe myBusiness Academy’s CONNECT is made possible by its partnership with DTI, Nielsen Philippines, Google Philippines, Lazada Philippines, Mober Philippines, GCash, AdSpark, 917Ventures, RUSH, KonsultaMD.
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