Despite the lockdowns, people still want to travel and dine out - hotels, restaurants, and resorts are using technology to meet their patrons’ needs safely.
Aside from an overall sense of normalcy and stability, there are two other things people crave most amidst the pandemic: travel and leisure. Sitting at a cafe with a friend, doing an in-city staycation with family, or going on an out-of-town adventure with the barkada – all these activities have been hindered by pandemic-led precautions.
Certainly, tourism and leisure hubs like hotels, restaurants, and resorts are feeling the crunch: faced with the challenge of meeting new safety standards and dealing with decreased foot traffic, they’ve nevertheless found ways to survive and even thrive in these times.
Travel platform Agoda.com’s What Matters 2021 survey found that global respondents placed the desire to travel freely as their number two priority (following the need to spend more time with family and loved ones).
The longing to be out and about is real. Business owners can safely satisfy their customers’ needs by putting up evidence-based safety measures, as well as creatively applying relevant hospitality trends like personalization (creating a unique messaging and services that recognize the needs of different individuals), digitalized guest experiences and contactless technology, and automation.
Technology makes it easier than ever to stay up-to-date with these evolving trends. New innovations and increasingly competitive prices have allowed professionals in the hospitality and restaurant industries to deploy digitalization, automation and contactless technology in the service of their customers – without compromising safety in the new normal.
Globe myBusiness is aware of how important technology is especially for the Hospitality and Restaurant Industry. Thus, you may consider the following tech solutions to help you ride on emerging trends, serve your customers better and recover.
Personalization and automation. Regularly communicating with your customers shows them that they are important to you. SMS is still an effective way to reach your customers, but it is crucial that in a sea of impersonal text promotions, yours stand out by adding a personal, branded touch to your message. This way, customers know it’s a legitimate message from your business (and not a scam). Today’s technology allows you to make each SMS message branded and relevant without having to compose each one from scratch – tools like Amber can help you personalize, automate, and brand your SMS blasts with ease.
Digitized guest experience and customer loyalty. The physical constraints set by the pandemic don’t have to hinder you from providing a memorable, loyalty-building customer experience. Keep customers coming back by adding incentives that build loyalty and recall, while keeping customers safe. With digital tools like Rush, for example, you can set up custom-branded promotions quickly and easily.
Operational efficiencies to reassure customers of their safety. The pandemic has also caused customer behavior towards dining out to change. A lot of consumers are still concerned about their safety when leaving the comforts of their homes. Upgrading your safety protocols can give both your employees and your customers added assurance. You can provide health and wellness assistance to your employees through solutions like KonsultaMD, which employees can access round the clock to make sure they report to work fit and healthy.
It is important to keep your customers safe too, so it’s also vital that you are able to evaluate your food safety protocols through services like the SGS Hygiene Monitored Program. Such audit systems are essential for hotels and restaurants whose customers want to be assured of their safety and security.
These are only some of the things that business owners in the hospitality and tourism industry have to keep in line during a pandemic, but you don’t have to face them alone.
Globe myBusiness, as your trusted and reliable digital solutions partner, can help you navigate the new normal by providing tourism businesses with the right technology you need, to keep your business up to date and up to speed as the times change.
Send on-brand messages to your customers with AMBER. Click here to learn more.
Create an engaging rewards program for your customers with RUSH. Click here to learn more.
Make your staff’s health a top priority with KONSULTAMD. Click here to learn more.
Find out what other tools can help your restaurant with a free digital consultation with our solutions experts. Schedule yours now.
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