This start-up company is pushing the envelope in the logistics industry, thanks to the right technology and reliable partnerships.
The first brave company to venture into previously unexplored territory opens the gates for other new companiesâ€”and competition. Case in point:Â Mober, a local startup thatâ€™s first to offer an on-demand platform for cost-effective, same-day delivery service for SMEs, shoppers, and households. It offers full-freight andÂ lipat-bahayÂ solutions, among other transport services. With an investment from leading logistics provider 2GO and big-name clients in the furniture and sports retail industries, Mober is enjoying success in its niche in the logistics technology industry.
Naturally, companies offering a similar service canâ€™t be far behind. New players are springing up, hoping to replicate Moberâ€™s success. Dennis Ng, CEO and founder of Mober, reveals how the company stays ahead of its competitors.
Quick turnaround times.Â Unlike other companies whose head offices are located in other countries, Mober Philippines is a homegrown startup with its headquarters located in the country.
â€œBecause management is based here, any decision-making is very easy for us. My team will send me a recommendation, we can make a decision in a few hours. We donâ€™t have to throw it to the regional office or any headquarters,â€ says Ng. â€œI think thatâ€™s one thing that [gives] Mober an edge.â€Â
An intimate knowledge of its market.Â â€œThe Filipino market is a very unique market. Itâ€™s totally different from our neighbors in Southeast Asia. We have this personal touch,â€ Ng shares. Moberâ€™s customers, he says, areÂ segurista. â€œThey already booked through an app and they [still] want to make sure that the technology sent their booking. They have to call our call center, â€˜Nakuha niyo yungÂ booking?â€™â€ Ng relates. While they now have a few competitors in the country, Mober is the first to have a dedicated call center that services customers from 7:00 a.m. to 10:00 p.m. daily.
A big vision.Â Aside from aiming to help reduce traffic congestion by streamlining the use of delivery vans, Ng also envisions a program called â€œdriverpreneur,â€ which is meant to empower drivers. Ng explains, â€œAfter two years of operation, weâ€™ve realized that the problem is the driver. Thereâ€™s a shortage of drivers. When I say thereâ€™s shortage of drivers, itâ€™s because the children of the drivers now saw the hardship of their father. They donâ€™t want to be a driver.â€
To address this, Mober has partnered with another startup called Delivery Nerd, which provides vans for these drivers. â€œThey will finance a delivery van. [The drivers] pay on a daily basis,Â yung parangÂ boundary basis but they own the van. At the same time, they sign with Mober, and Mober guarantees a booking every day. So weâ€™re trying to create this next breed of driverpreneur. At the same time, I would like to call them SMEÂ na rin,â€ says Ng.
Moberâ€™s strong partnerships with its drivers, Delivery Nerd, andÂ Globe myBusinessÂ help them bring their vision to life. Globe provides the tech support that allows Ngâ€™s company to operate smoothly. The CEO adds, â€œI think weâ€™re very lucky that we have this partnership with Globe because Mober alone cannot support these SMEs. In our little way, with this driverpreneur program and in partnership with Globe, we can slowly generate a new breed of entrepreneurs orÂ SMEs. [They can say,] â€˜Iâ€™m a logistics company.â€™Â Kahit isangÂ vanÂ ka lang, logistics company. This is our vision.â€
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