Baguioâ€™s local business owners get firsthand tips on becoming globally competitive from experts in the digital world.
Paving the way for micro, small, and medium enterprisesâ€™ (MSME) digital innovation inÂ BaguioÂ City, Globe myBusiness Academy, in partnership with the Department of Trade and Industry (DTI) held a whole-day event where entrepreneurs from various industries were invited to seek advice, motivation, and inspiration from experts in different fields.
â€œThe inability of our MSMEs to maximize the potentials of the global market is one of the current challenges forÂ BaguioÂ business owners.Â Mas maraming magagandang produkto ang atingÂ MSMEsÂ naÂ highly competitiveÂ sa iba. It’s either â€˜yungÂ know-howÂ nilaÂ [or the resources available]Â ay limitadoÂ in order to bring their products globally,â€ says Andrea Palaez, OIC for the Business Development Division of DTI Benguet.
This proved to be the case for Andrea Apagna, who sells knitted goods. She was interested and excited about attending the event, but realized that â€œparangÂ millennial businessÂ ito kaâ€™ko.Â Dapat pala anak ko ang nandito,â€ she said.
Like Ms. Apagna, many business owners find it intimidating to embrace the digital age, but thanks to Globe myBusiness Academyâ€™sÂ Go LokalÂ program, she went home fully informed of the possibilities for her should she decide to grow her business in todayâ€™sÂ digital world.
Below are some insights worth noting.
“A lot of people donâ€™t get to where they want to be because they donâ€™t start.” â€“ Ginger Arboleda, Manila Workshops Founder and CEO
Whether itâ€™s starting or digitizing your business, one thingâ€™s for sure: It will take a lot of hard work. But the trick to getting started is actually just going for it. So start. You donâ€™t have to overthink things.
â€œOpen every area and level of your organization for innovation.â€ – Anthony Pangilinan, motivational speaker
To do this, you have to follow the five Cs:
â€œNow is the right time to get into [doing business online]. If you have a business or youâ€™re already selling something, then sell it online. If you donâ€™t have a business, consider going online.â€ – Alvin Ching, Lazada Vice President and Head of Seller Engagement
When you open an offline store, you only reach customers who are within five kilometers of your storeâ€™s location. Unless your product becomes widely popular to the point where people would come in droves to patronize it, it would be challenging to sustain your store. But when you open an online shop, you reach the entire country in one go, and you donâ€™t even have to pay rent or other expenses to keep your shop running.
â€œRemember the three things when youâ€™re looking for a technology: It has to be flexible, it has to adapt to the user, and it has to have value for your customers.â€ â€“ Es Salomon, Go Canvas APAC Sales and Product Engineer
Going digital is a good direction for your business, but make sure youâ€™re not doing it just for the sake of digitizing. It’s important that you know your business and your customers very well for the switch to be groundbreaking.
â€œThe future is already here and the future is mobile.â€ â€“ Anton Andres, Samsung Product Manager/Solutions Architect for Enterprise Mobility
Based on a study, almost 50% of the workforce will be running their businesses on their mobile devices by 2020. Whatever mobile device you have, you can leverage on it to make your business succeed. After all, mobile devices arenâ€™t just limited to browsing photos and videos on social media, sending messages, or making calls anymore. Itâ€™s now an effective way to do andÂ grow your businessÂ and collaborate with like-minded people no matter where you are in the world.
“If youâ€™re not marketing online, youâ€™re not marketing at all.â€ â€“ Joey Flores,Â AdsparkÂ Associate Director
Become digitally ready by following Joeyâ€™s three tips:
“You have to be clear about your websiteâ€™s purpose.”Â â€“Â Eugene Jose Arboleda, Taxumo and Manila Workshops Subject Matter Expert
Make sure you know what you want to get out of the website youâ€™re building for your brand. Ask yourself: â€œWhat is my websiteâ€™s job?â€ â€œWhat is it supposed to do?â€ â€œWhat role does my website play in the whole consumer decision journey?â€ Your website has to serve a specific purpose in order to help boost your business.
“Everyone is blessed with a certain resource that not many people have. You have to be able to seize that opportunity when it does come up.” â€“ Mikee Magsaysay, Carmenâ€™s Best Sales and Marketing Executive
Use whatâ€™s unique to you to your advantage while keeping your eyes peeled for an opportunity that could be beneficial for your business.
Want more tips on growing your business globally? Sign up toÂ Globe myBusiness Academy.
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